Musinsa Partners Invests in RYHM, Operator of Accessories Brand "KHIHO"

Growth Driven by Sneakers... Expanding Categories with Bags
Pursuing Expansion into Asia... Considering Offline Retail Expansion

Musinsa Partners, the investment arm of Musinsa, announced on April 30 that it has invested in the fashion accessories company RYHM. The amount of the investment was not disclosed.

RYHM operates the designer brand "KHIHO," with its business centered on footwear. As of 2024, its flagship product, the "Pinking Sneakers," achieved an annual transaction volume of 700 million won through Musinsa and 29CM.

Recently, the company has expanded its product categories to include bags, with some items being re-released due to continued demand. Based on this momentum, the company reported that its sales grew by approximately 300% year-on-year in the previous year.

Musinsa Partners explained that it decided to invest after considering the brand's growth potential and product planning capabilities. With this investment, the two companies plan to expand into Asian markets including China, Japan, and Hong Kong. They are also considering expanding offline stores in Korea.

RYHM CEO Yoon Hongmi stated, "KHIHO aims to be a brand that offers options for consumers based on their tastes," adding, "We plan to expand globally by leveraging our design and product strengths."

Kim Chaehyun, CEO of Musinsa Partners, commented, "We are focusing on discovering competitive brands across various sectors, including not just fashion but also beauty, accessories, and lifestyle," and added, "Through collaboration with high-potential brands, we will further enhance platform synergy."

This content was produced with the assistance of AI translation services.