Gwangju Shinsegae: "Spring Outing Season... Take Desserts with You!"

Gwangju Shinsegae Co., Ltd. is introducing a variety of convenient desserts on the basement first floor of its main building to coincide with the full-fledged spring outing season. The store is attracting customers with everything from visually striking desserts made with the trending purple "ube" among Millennials & Gen Z, to easy-to-eat finger foods.

'Soultieg' is extremely popular, with lines forming throughout the day, as it makes its desserts in-house using honest, high-quality ingredients such as antibiotic-free eggs, 100% animal-based fresh cream, and natural Tahitian vanilla. Its signature item is a giant egg tart, notable for its large size, crispy pastry, and moist filling.

In particular, the purple ube egg tart, a trending item among Millennials & Gen Z that is perfect for social media photos, has become especially popular.

Customers are lining up to purchase egg tarts at the Soultieg store on Basement Level 1 of the Gwangju Shinsegae Main Building.
Photo by Gwangju Shinsegae

The purple ube craze can also be seen at 'Knotted'.

The 'Ube Latte' is a non-coffee latte filled with the sweet and nutty flavor of Philippine ube. The rich taste of purple ube syrup blends harmoniously with milk, making it a hit among customers.

The 'Butter Rice Cake 5-piece Set,' perfect for taking on an outing, allows you to enjoy five different flavors: chewy butter-flavored rice cake, chocolate with sweet cream, injeolmi, raspberry, and matcha butter rice cake.

'Tamanoka,' a specialty shop for aged fermented butter castella from Tokyo, Japan, is also drawing customers with its savory butter aroma.

Tamanoka uses French aged butter for a premium buttery taste and offers castella in a 3cm round finger food shape, perfect for enjoying on the go. There are a total of five flavors: classic butter, lemon, strawberry, salt, and double chocolate chip.

Kwon Hyukwon, head of the food and lifestyle team at Gwangju Shinsegae, said, "We have prepared a wide variety of unique and delicious desserts for the spring outing season," adding, "We hope you enjoy snacks that are perfect for the beautiful weather, carefully selected by Gwangju Shinsegae."

This content was produced with the assistance of AI translation services.