Nationwide Consumer Promotion Donghaeng Festival Opens: "Gift Donghaeng Products for Family Month"

Sales Promotion for SMEs and Small Business Owners,
Up to 70% Off

The nationwide consumer promotion event "Donghaeng Festival," now in its seventh year, will run until May 10. With May bringing Parents' Day and Teachers' Day, gift-worthy Donghaeng products designed to express gratitude are attracting attention.

Traditional liquor from Hansu Distillery, "Gamsajuneunnal Hansan Sogokju." Hansu Distillery

The Donghaeng Festival is an event that features the participation of over 33,000 small and medium-sized businesses and small business owners, along with more than 200 domestic online and offline distribution channels. It is hosted by the Ministry of SMEs and Startups and organized by the Korea Small & Medium Business Distribution Center. At the opening ceremony held on April 11 in Jeonju, Jeollabuk-do, Prime Minister Minseok Kim and Minister of SMEs and Startups Seongsook Han attended, toured the sales exhibition for local SMEs and small business owner products, and experienced and purchased items such as food and household goods.

The agricultural corporation Hansoonryuso is introducing its traditional liquor, "Gamsajuneunnal Hansansogokju." Brewed by a master distiller with 30 years of experience using homegrown glutinous rice and domestic nuruk, this traditional liquor is known for its smooth, mouth-coating flavor. It was awarded the Grand Prize in the Yakju category at the 2022 Korea Liquor Awards and was selected as one of the Top 10 Chungnam Liquors in 2023. Another advantage is its versatility: it can be mixed with sparkling water to create a highball or blended with other spirits to make cocktails, depending on personal preference.

Jeju Clean Food's 'Jeju Eomeong Silver Hairtail Gift Set.' Jeju Clean Food

Jeju Clean Food is introducing its "Jeju Eomeong Silver Hairtail Gift Set." This set features fresh hairtail caught with longline fishing in the clean waters of the Jeju Strait. The fish can be used in a variety of dishes, such as grilling, steaming, or braising. Each hairtail is individually packaged for convenient storage and consumption, and the set is manufactured in HACCP-certified facilities for safe eating.

H-Bio has launched the "EasyBok Set." Abalone raised in Wando is processed and prepared within 24 hours of harvesting, making it convenient to enjoy. The cleaned abalone is boiled in a large kettle for a moist texture and then rapidly frozen at -60 degrees Celsius to minimize cell destruction. Produced in HACCP-certified, hygienic facilities, each abalone is individually packaged, making storage and use easy.

H-Bio's EasyBok Set. H-Bio

Hongsiebanhada is presenting its "Handmade Mochi and Dried Persimmon Roll Gift Set," which is characterized by a subtle sweetness that is not overpowering. The persimmon mochi, made with domestic glutinous rice and Cheongdo persimmons, offers the moist sweetness of ripe persimmon. The dried persimmon mochi, paired with cheese and walnuts, delivers a rich flavor. No preservatives, artificial colorings, or other chemical additives are used, and the chewy texture and sweet taste make it a healthy treat for everyone. Customers can purchase these elegantly gift-wrapped products in their preferred assortment, making them ideal for gifts.

Hongsihebanda's 'Handmade Mochi and Dried Persimmon Gift Set'. Hongsihebanda

During the Donghaeng Festival, more than 90 online shopping platforms will offer popular items such as food, daily necessities, and fashion at discounts of up to 70%. Offline, customers can visit policy stores like Haengbokhan Department Store and Panpan Duty Free, as well as private department stores and major supermarkets, to experience and purchase excellent SME products at reasonable prices. Events such as instant discounts, prize draws, and cashback are being held through nine credit card companies at Baeknyeon stores and traditional markets. There is also a special event to increase the discount limit for digital Onnuri gift certificates.

This content was produced with the assistance of AI translation services.