E-cigarettes Arrive in Seongsu: JTI Korea Launches First Domestic 'Ploom AURA' Pop-up Store

Experience Ploom AURA at "LES 601 Seongsu"
Discover the Device and Over 500 Accessories

JTI Korea is introducing its first domestic pop-up store to commemorate the launch of its latest heated tobacco device, the “Ploom AURA.”

JTI Korea announced on April 29 that it will open a pop-up store from May 1 to May 10 at “LES 601 Seongsu” in Seongdong-gu, Seoul, under the main theme of “Awaken Your Senses.” The store will allow visitors to experience the Ploom brand philosophy and the new Ploom AURA product.

The pop-up store consists of two floors and an outdoor terrace, designed to let visitors experience Ploom AURA with all five senses. Upon entry, visitors can check out the device and more than 500 possible accessory combinations in the display zone.

In the interactive zone, over 350 LED screens create an immersive environment that stimulates the senses, allowing visitors to fully experience the sensory elements delivered by the product. In the trial zone, visitors can try the device themselves under the guidance of experts, ensuring they enjoy the “Sensational Pleasure” that Ploom AURA aims to provide.

Various participatory events will also take place. Visitors who participate in each experience program will have the chance to receive branded goods and enter prize draws, and there will be special benefits for those who purchase the product or pre-book their visit.

Officially launched on April 4, the Ploom AURA is JTI’s next-generation heated tobacco device, featuring “Smart HeatFlow™” technology, four heating modes, and a sophisticated design, offering a new level of satisfaction in taste, experience, and style.

This content was produced with the assistance of AI translation services.