Lee Donghwan, Mayor of Goyang, Engages in Livelihood Economy Initiatives
Visits Wondang Nonghyup Local Food Direct Store
Inspects Distribution Status and Communicates with Citizens
Attends the 15th Hwasamo Cup Resident Sports Competition
Encourages Community Harmony

Lee Donghwan, Mayor of Goyang Special City, has begun on-site visits to monitor the livelihood economy during this period of high inflation and to listen to the voices of farmers and citizens.

Goyang Mayor Lee Donghwan is inspecting the distribution status of agricultural products during his visit to the 'Wondang Nonghyup Local Food Direct Store Seongsajeom' on the 26th. Provided by Goyang City

Goyang Mayor Lee Donghwan is inspecting the distribution status of agricultural products during his visit to the 'Wondang Nonghyup Local Food Direct Store Seongsajeom' on the 26th. Provided by Goyang City

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On April 26, the city of Goyang announced that Mayor Lee visited the 'Wondang Nonghyup Local Food Direct Store Seongsajeom' to inspect the distribution status of agricultural products and to engage in conversation with farmers and citizens.


This visit was arranged so the mayor could directly witness the difficulties faced by local residents due to high oil prices and inflation, and to establish a virtuous cycle in the local economy by strengthening the competitiveness of Goyang's local food sector.


At the site, Mayor Lee carefully inspected the fresh agricultural products, which were packaged and displayed by the farmers themselves, and listened to customer satisfaction and suggestions from citizens shopping at the store. Through this, he reaffirmed the trust that Goyang's "one-day distribution principle" and "producer labeling system" provide to consumers—key strengths of the city’s local food initiative.

Lee Donghwan, mayor of Goyang City, visited the 'Wondang Nonghyup Local Food Direct Store Seongsajeom' on the 26th to check the distribution status of agricultural products. Provided by Goyang City.

Lee Donghwan, mayor of Goyang City, visited the 'Wondang Nonghyup Local Food Direct Store Seongsajeom' on the 26th to check the distribution status of agricultural products. Provided by Goyang City.

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Mayor Lee said, "Local food direct stores serve as a model for a mutually beneficial economy: they guarantee reasonable income to farmers by eliminating unnecessary distribution steps, and provide citizens with safe, freshly harvested food." He emphasized, "We will actively reflect the valuable feedback heard on-site in the city’s policies to create a more pleasant shopping environment."


Mayor Lee Donghwan further stated, "Local food direct stores guarantee farmers a reasonable income by removing intermediary distribution steps, and provide citizens with safe, freshly harvested food—making them a model for a win-win economy." He added, "We will continue to strengthen the virtuous cycle of the local economy by further promoting local food."



He went on to say, "We will make every effort to reflect citizens’ valuable feedback from the field in our administration to create a more convenient and pleasant shopping environment."


The Wondang Nonghyup Local Food Direct Store Seongsajeom, which opened in 2014, currently involves 367 farms and generates annual sales of over 4 billion won, actively contributing to the local economy. Goyang City now operates a total of 18 local food direct stores, forming one of the nation’s top local food consumer markets.

Going forward, Goyang City plans to further enhance the brand value of its local food by expanding training for farms that supply products and by modernizing facilities.

Lee Donghwan, mayor of Goyang City, also attended the '15th Hwasamo Cup Residents' Sports Tournament' held on the 26th at Byeolmuri Stadium, delivering a greeting. Provided by Goyang City

Lee Donghwan, mayor of Goyang City, also attended the '15th Hwasamo Cup Residents' Sports Tournament' held on the 26th at Byeolmuri Stadium, delivering a greeting. Provided by Goyang City

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Lee Donghwan, mayor of Goyang City, also attended the 15th Hwasamo Cup Residents' Sports Festival held at Byeolmuri Stadium on the 26th. Provided by Goyang City

Lee Donghwan, mayor of Goyang City, also attended the 15th Hwasamo Cup Residents' Sports Festival held at Byeolmuri Stadium on the 26th. Provided by Goyang City

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Lee Donghwan, Mayor of Goyang City, also attended the "15th Hwasamo Residents Sports Competition" held at Byeolmuri Stadium on the 26th. Provided by Goyang City

Lee Donghwan, Mayor of Goyang City, also attended the "15th Hwasamo Residents Sports Competition" held at Byeolmuri Stadium on the 26th. Provided by Goyang City

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Meanwhile, on the same day, Mayor Lee attended the '15th Hwasamo Cup Resident Sports Competition' held at Byeolmuri Stadium, where he awarded commendations to contributors to the development of community sports. In his congratulatory speech, Mayor Lee expressed his commitment to strengthening the local community, stating, "I hope this event serves as a true platform for communication, where local residents can compete and come together in harmony."


This content was produced with the assistance of AI translation services.

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