Pop Mart Launches "aespa Series" as First in "POP STAR" Lineup

Secret Items Feature Unreleased Aespa Selfie Photocards

Pop Mart announced on the 25th that it will launch the aespa series as the first installment of its new K-pop artist IP-based lineup, "POP STAR," on May 1.

The POP STAR series will mark the company's first official collaboration with K-pop artists, aiming to strengthen the emotional bond with fandoms through the artists' identities and visual elements, while maximizing the value of the products as collectibles.

The first collaboration features the popular girl group aespa. The new "aespa Fluffy Club Series" showcases character costume designs inspired by each member's unique identity. Each product incorporates individual charms and signature points, such as Karang-i, Jelbelnyang-i, Mungtaeng-i, and Rwe, with a symbolic necklace charm for each member added to reflect their characters.

aespa Fluffy Club Series. Pop Mart

This series consists of three items that combine practicality and collectibility: plush keyrings, phone straps, and card holders. The plush keyrings come in blind box format and include photocards featuring handwritten messages from the members. Notably, the secret items include unreleased member selfie photocards taken with their respective characters, increasing their rarity. The phone straps are also sold in blind box format, while the card holders, featuring member-specific character designs, are released in four different versions.

The plush keyrings will be available both online and at offline stores, while the phone straps will be sold through the online store and select locations (Hongdae flagship store and Myeong-dong theme shop). The card holders are exclusive offline products, available only at the Hongdae flagship store and the Myeong-dong theme shop.

Pop Mart will also enhance offline customer experiences with the product launch. One vending machine-style "Roboshop" located on the second floor kinetic ground of Lotte Department Store Jamsil will be renewed with an aespa theme and operated accordingly. In addition, interactive events will be held via Pop Mart Korea’s official Instagram account.

This content was produced with the assistance of AI translation services.