Lotte Homeshopping Supports K-Brand Exports to Vietnam...Local Showcase Held

Introducing SME Products at the Korea-Vietnam Business Partnership
Live Commerce with Local Influencers
Export Consultations Also Held

Lotte Homeshopping announced on April 24th that it held a showcase and export consultations to support the entry of domestic small and medium-sized enterprises (SMEs) into Vietnam at the Korea-Vietnam Business Partnership, which took place on April 23rd at the National Convention Center (NCC) in Hanoi, Vietnam.

Kim Jaekyum, CEO of Lotte Homeshopping (front row left), is explaining the Lotte Homeshopping showcase booth supporting the entry of domestic small and medium enterprises into Vietnam at the Korea-Vietnam Business Partnership held in Hanoi, Vietnam, on the 23rd. Provided by Lotte Homeshopping

This event was part of the “Overseas Expansion Support Program for Retail Companies” led by the Ministry of Trade, Industry and Energy and KOTRA. The program aims to support the overseas expansion of small and medium-sized enterprises by leveraging the global distribution networks of domestic retail companies. Lotte Homeshopping was selected as a participating company in recognition of its export support experience and achievements accumulated through the “Korea Brand Expo,” which it has operated since 2016. Going forward, the company plans to provide one-stop support in major countries such as the United States and France, covering the entire process from local buyer matching and export consultations to promotional activities through live commerce, as well as entry into global distribution channels.

At the event, Lotte Homeshopping introduced differentiated support by incorporating the unique characteristics of its broadcasting business. The company conducted a mobile live broadcast in collaboration with local influencers at the showcase studio, simultaneously promoting and selling SME products such as the functional hair loss shampoo “Gravity” and the premium diaper “Romoms” in real time. According to the company, export consultations with distribution buyers led to tangible outcomes, such as agreements for entry into distribution channels and export or exclusive distribution contracts.

Kim Jaekyom, CEO of Lotte Homeshopping, stated, “Based on our accumulated export support capabilities, we achieved meaningful results in Vietnam through the showcase and export consultations,” adding, “We will continue to support the overseas expansion of small and medium-sized enterprises and strive to strengthen the global competitiveness of K-brands.”

This content was produced with the assistance of AI translation services.