Yeongcheon City Launches Comprehensive Tourism Promotion Plan to Lay Foundation for Becoming a Tourism City

Establishing a Mid- to Long-Term Roadmap Incorporating Stay-Type, Nighttime Tourism, and Festival-Linked Strategies

On April 23, Yeongcheon City announced that it would hold a kick-off briefing session for the "Tourism Promotion Comprehensive Plan Development Service" aimed at establishing the mid- to long-term direction for regional tourism development, officially launching efforts to formulate tourism policies to guide the next five years.

The kick-off meeting will take place at 2 p.m. on the same day, presided over by Acting Mayor Choi Jeongae of Yeongcheon. City officials, representatives from the service provider, and heads of related departments will be in attendance. The session is expected to serve as a venue to share the project's direction and work execution plans, as well as to discuss future schedules and strategic approaches.

Yeongcheon City Hall exterior view

Through this project, Yeongcheon plans to systematically analyze its tourism resources and focus on developing tourism strategies and actionable projects tailored to local conditions.

The plan will also include brand strategies and content development to attract more tourists, along with initiatives to improve tourism infrastructure.

Yeongcheon possesses a variety of tourism potential, including astronomical tourism resources centered around Bohyeonsan Mountain, historical and cultural assets, and four-season natural landscapes. The core task of this plan is to organically connect these diverse assets.

In particular, Yeongcheon City has recently identified the expansion of the "resident population" as a key challenge amid the risk of local depopulation. The goal is to invigorate the local economy by increasing the number of outside visitors and extending their stay through tourism.

The plan intends to go beyond simple visits by promoting "stay-type tourism," which encourages visitors to remain and spend, as well as "nighttime tourism" to extend activities into the evening, and strategies that link local festivals with tourism resources.

Additionally, a major task will be to revitalize nighttime tourism in connection with the Yeongcheon Racecourse Park, which is scheduled to open in the second half of this year. The city aims to expand nighttime stay content centered around the racecourse, and to develop stay-type tourism courses that connect nearby attractions and festivals, thereby increasing both the length of stay and spending by tourists.

A city official stated, "This tourism promotion comprehensive plan will be an action-oriented roadmap that brings about real change, not just a blueprint. In particular, by revitalizing nighttime tourism linked to the opening of Yeongcheon Racecourse Park, we will expand the resident population and inject new vitality into the local economy."

Meanwhile, based on the results of this project, Yeongcheon City plans to implement effective policies to further strengthen its unique tourism competitiveness.

This content was produced with the assistance of AI translation services.