[Today's New Product] One of Naples' Top 3 Pizzerias... E-mart Launches 'Da Michele' Margherita

Exclusive Launch of 150-Year-Old Pizza Brand in Korea

Series Featuring Renowned International Restaurants Planned

Next Month: Pad Thai from Thailand's Famous 'Thipsamai' to Debut

E-mart announced on April 23 that it will exclusively introduce the Margherita pizza from 'L'Antica Pizzeria da Michele,' one of the top three pizzerias in Naples, Italy, to the Korean market.

An Emart employee is displaying Margherita pizza from 'Da Michele,' one of the three top restaurants in Naples, Italy. Provided by Emart

Da Michele is a renowned pizzeria that took first place in the 'World Artisan Pizza Chains 2025' ranking by '50 TOP Pizza,' widely considered the Michelin Guide of the pizza world. The restaurant boasts a 150-year tradition, operated by the same family for five generations since 1870. In 2010, it gained global fame after Julia Roberts was featured enjoying its pizza in the film "Eat Pray Love."

E-mart stated that it will leverage its strength in direct sourcing to expand the recent domestic trend of IP (Intellectual Property) collaborations with famous chefs to a global scale, allowing customers to enjoy menus from renowned international eateries at home. The company aims to target the increasingly globalized tastes of Korean consumers, as more people travel abroad and their palates diversify.

Accordingly, E-mart plans to increase collaborations with popular restaurants from favorite overseas travel destinations. Next month, it will launch Pad Thai from 'Thipsamai,' a famous Pad Thai specialty restaurant in Bangkok, Thailand. Thipsamai is a Bib Gourmand restaurant selected by the Michelin Guide Bangkok, and its three most popular menu items (original, shrimp, tofu) have been developed into retail products.

Ryu Seongsin, Head of Processed Sourcing at E-mart's Global Sourcing Division, said, "The overseas restaurant direct sourcing project aims to establish these offerings as both 'travel-replacement foods' and 'premium daily meals' for our customers." He added, "We will continue to develop collaborative products centered on internationally renowned restaurants."

The Da Michele Margherita Pizza (405g) is available at a regular price of 11,980 won and can be found at E-mart stores nationwide.

This content was produced with the assistance of AI translation services.