Sejung Chairman Soonho Park to Appear on EBS "Neighbor Millionaire"

Highlighting the Fashion Legend Born in Busan

Soonho Park, Chairman of Sejung Group, a local company based in Busan, will showcase the strength of Busan entrepreneurs on the nationwide broadcast of "Seo Janghoon's Neighbor Millionaire."

The episode airing on April 22 will highlight Chairman Park's dramatic success story and his human side. The program is expected to provide viewers with deep insights and inspiration by focusing on his journey of growth—from the challenges and crises in the early days of founding the company to its development into the present.

Chairman Park is a representative local entrepreneur who has grown his company in Busan for over half a century, since launching the Indian brand in 1974. His management philosophy, which has remained rooted in the region despite the trend toward concentration in the metropolitan area, has drawn attention from the local business community. The secrets behind his "tenacious management," which has led the company to operate more than 1,000 stores nationwide, will also be revealed in this episode.

As a first-generation fashion entrepreneur, he has maintained steady growth in a rapidly changing market, based on his founding principle: "I put my soul into my products." Notably, his philosophy of viewing textiles not as mere materials but as living entities, and his dedication to each product, stand out.

His philanthropic efforts have also attracted attention. As the first in the fashion industry, he established the Sejung Nanum Foundation to continuously support underprivileged groups in the region, with cumulative donations reaching approximately 40 billion won. Chairman Park expressed his humble perspective, stating, "I'm simply doing what should be done, with no special reason," which resonated deeply.

This broadcast will also feature his home, filled with the spirit of Busan. Even at over 80 years old, his active participation in product development on the ground is expected to inspire young local entrepreneurs.

Chairman Park shared, "I want to deliver the message that local Busan companies can also have global competitiveness beyond Korea."

"Seo Janghoon's Neighbor Millionaire" is a program that invites individuals who have achieved success in various fields to shed light on their lives and business strategies, drawing viewers' interest with practical advice and real-life stories. This episode will air at 9:55 p.m. on April 22.

Seo Janghun, MC of the EBS program "Seo Janghun's Neighbor Millionaire," is taking a commemorative photo with Park Soonho, Chairman of Sejung Group, and Jang Yewon.

This content was produced with the assistance of AI translation services.