Musinsa Opens 'Matin Kim' Flagship in Harajuku, Tokyo... Accelerates Offline Expansion in Japan

First Standalone Store Following Miyashita Park and Nagoya

A Hub for Enhancing the Brand Experience

Located in the Heart of Harajuku's Retail District

Offering SS New Arrivals, Exclusive Items, and Custom Services

Musinsa announced on April 22 that it will open a flagship store for the fashion brand 'Matin Kim' in Tokyo, Japan, on April 26, and will begin expanding its offline channels in the local market. Matin Kim, which received investment from HAGO House, is officially distributed in Japan by Musinsa.

Musinsa has been expanding its presence in Japan through store openings in locations such as Miyashita Park and Nagoya Parco. This new store marks the brand's first standalone flagship in Japan, serving as a hub to directly showcase its brand identity.

The Matin Kim Tokyo flagship store will be located in Harajuku, the heart of Japanese fashion and street culture. Along with Omotesando, Harajuku is a district densely packed with various designer and global brands, and is known for its vibrant retail scene that emphasizes experiential shopping, particularly among young consumers.

This new store spans two floors and approximately 195 square meters, reflecting the brand’s distinct sensibility throughout the space. The store will present new products from the 2026 spring·summer season as well as flagship-exclusive items. In addition, two types of 'Half Shirring Ribbon Denim Bags' tailored to local preferences and a custom keyring service will be available.

According to HAGO House, the company plans to further strengthen brand awareness in the Japanese market through this new store, while expanding its customer base established through existing offline stores and pop-ups.

A Musinsa representative stated, "This flagship store is a symbolic base for taking the Matin Kim brand experience in the Japanese market to the next level. Musinsa will further solidify Matin Kim’s local presence through advanced retail strategies such as standalone store expansion, following its entry into major shopping malls. Moreover, we aim to contribute to the broader adoption of K-fashion in Japan."

This content was produced with the assistance of AI translation services.