Tongyang Life Insurance Launches "Silsun24 In-App Service"
Tongyang Life Insurance announced on April 22 that it has launched the "Silsun24 In-App Service," which allows customers to handle the entire process of indemnity insurance claims seamlessly through its mobile app.
The key feature of this service is that customers can immediately file indemnity insurance claims within Tongyang Life Insurance’s official app, "Tongyang Life Mobile," without the need to install a separate app or go through a complicated login process.
For customers who are not familiar with digital environments or those living in remote or mountainous areas, a "third-party proxy claim" function is also provided. This will enable children or acquaintances to easily file insurance claims on behalf of financially vulnerable groups.
This service upgrade is part of the digital transformation and customer experience innovation strategy that CEO Sung Dae-kyu of Tongyang Life Insurance has emphasized. The company is determined to go beyond simply introducing new technology and to drive overall innovation in customer experience by creating a customer-friendly environment at the most direct point of contact—insurance claims.
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A representative of Tongyang Life Insurance stated, "The Silsun24 In-App Service was designed to minimize the inconvenience customers experience when filing insurance claims and to provide a more convenient experience. We will continue to pursue digital innovation from the customer’s perspective and introduce differentiated insurance services in the future."
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