Lotte Department Store Targets Golden Week Surge in Foreign Customers... Enhanced Payment and Tax Refund Benefits

Expanded Discounts Linked to WeChat Pay, Line Pay, and UnionPay
Immediate Benefits Take Center Stage

Targeting Chinese Tourists
Broader Customer Engagement via Local Platforms and Social Media

Lotte Department Store will hold a "Shopping Week" event for foreign customers starting May 1, coinciding with the Labor Day holiday and the Golden Week holidays in China and Japan. The strategy aims to attract both domestic and international customers by targeting the surge in inbound travel demand during the holiday period.

Recently, foreign tourists have increasingly shifted toward free independent travel (FIT), with a clear trend of planning shopping itineraries in advance. In response, Lotte Department Store has enhanced immediate discount benefits linked to convenient payment apps, improving the overall customer experience.

First, from April 22 to May 10, customers using WeChat Pay who spend more than 1,200 yuan will receive an instant discount coupon worth 50 yuan. Additionally, a 5% preferential exchange rate benefit is offered.

For Line Pay Taiwan users, from April 24 to May 10, customers who spend more than 200,000 won will receive Line Points equivalent to 10% of their purchase amount. Since introducing this payment system last year, Lotte Department Store has continuously expanded convenience for foreign customers.

During Golden Week (May 1–6), a promotion will be held for UnionPay customers, providing instant discounts along with additional tax refund bonuses. At select stores, customers who purchase fashion or sports items will also receive gift certificates.

In addition, customers who purchase major beauty brands favored by foreign shoppers, such as Sulwhasoo, will receive gift certificates worth approximately 5% of their purchase amount, depending on the amount spent.

Lotte Department Store is also strengthening its marketing efforts through local platforms to cater to the increasing number of Chinese tourists. It has recently launched official channels on Chinese map and review platforms, and has seen a high conversion rate from visits on these review platforms, indicating strong interest.

Furthermore, through the operation of Chinese social media channels and advertising, the company plans to actively promote major shopping benefits during the holiday period and expand customer inflow.

Park Sangwoo, Head of Marketing at Lotte Department Store, stated, "With the upcoming May holiday season expected to see a record level of inbound tourism demand, Lotte Department Store has further strengthened instant refund services and optimized benefits for a variety of payment methods to enhance shopping convenience for free independent travelers (FIT). While improving tangible shopping convenience for customers, we will continue to enhance our competitiveness as the leading shopping platform for foreign visitors."

This content was produced with the assistance of AI translation services.