DocLab’s “Full-Face Wrapping Pack” Sells Out on First Home Shopping Broadcast... A Spectacular Debut

The innovative mask pack, "DocLab Este Derma Lab Lifting Mask Pack," introduced by the aesthetic specialist brand DocLab, made a striking debut by selling out its prepared inventory during its home shopping launch broadcast.

At 4:10 p.m. on Sunday, April 12, this exclusive launch was broadcast through Lotte Home Shopping, attracting consumer attention even before the product was released. On the broadcast, DocLab showcased three different product sets—one box, seven boxes, and twelve boxes. Among these, both the one-box and twelve-box sets sold out completely before the broadcast ended.

The newly launched "DocLab Wrapping Pack" is characterized by its ability to deliver the core mechanisms of high-end professional programs, typically offered at aesthetic salons, in a homecare product format. Skin experts participated jointly from the initial development stage, and the product was created after approximately seven months of precise research and testing. Its market potential was already proven when the first batch sold out on the official website within just one day of release.

The core of the product lies in "T-Nutrex™" (ingredient name: Confirmed Cell Culture Medium 30), a proprietary anti-aging ingredient developed exclusively for DocLab by the convergence deep-tech startup TissenBioFarm Co., Ltd. This has been further enhanced with the addition of nine growth factors to create "T-nutrex Plus™."

DocLab is currently a professional brand stocked in over 600 aesthetic salons nationwide, and it is elevating the status of K-beauty by exporting to 16 countries worldwide. Offline, DocLab is available at major department stores such as Hyundai Department Store and Lotte Department Store, solidifying its position as a premium brand across both online and offline channels.

A DocLab representative stated, "Despite it being the first time we have introduced this innovative formulation through a home shopping channel, customers placed their trust in the brand’s expertise and product quality, leading to a sell-out during the first broadcast. Buoyed by this record-breaking response befitting the exclusivity and first-release status on Lotte Home Shopping, we will do our utmost to ensure a stable supply of the product going forward."

This content was produced with the assistance of AI translation services.