Promoting the Development of the Sports Industry through University-Industry Collaboration

Kyung Hee University announced on the 22nd that it signed a three-party memorandum of understanding (MOU) with Kangwon Land Co., Ltd. and 123HR Co., Ltd. on April 18 at the High1 Grand Hotel Convention Tower for the purpose of fostering sports talent and developing related industries.

(From left) Lee Minho, Head of Tourism Marketing at Kangwon Land, So Youngeung, CEO of 123HR, and Oh Kyungrok, Dean of the College of Physical Education at Kyung Hee University, are taking a commemorative photo at the business agreement ceremony held on the 18th. Kyung Hee University

(From left) Lee Minho, Head of Tourism Marketing at Kangwon Land, So Youngeung, CEO of 123HR, and Oh Kyungrok, Dean of the College of Physical Education at Kyung Hee University, are taking a commemorative photo at the business agreement ceremony held on the 18th. Kyung Hee University

View original image

The signing ceremony was attended by Kyungrok Oh, Dean of the College of Physical Education at Kyung Hee University; Chulho Beom, Head of the Department of Golf Industry; Seungkyu Ji, Secretary General of the Organizing Committee for the 27th Kyung Hee University President's Cup Golf Tournament; Minho Lee, Head of Tourism Marketing at Kangwon Land; Hosik Lee, Head of Domestic Marketing; and Soyeong Choi, CEO of 123HR, among others.


This agreement was promoted with the goal of creating public value by combining the human and material resources and professional competencies possessed by each institution.


The three organizations discussed areas of cooperation such as: expanding the public use of sports facilities and infrastructure; developing and operating joint programs combining sports education and professional competencies; and jointly promoting sports events and activities based on planning and operational capabilities.


Through this agreement, Kyung Hee University plans to combine Kangwon Land's High1 Country Club (High1CC) infrastructure with 123HR's professional planning and operational capabilities to host the 27th Kyung Hee University President's Cup National Middle and High School Student Golf Tournament, scheduled to be held at High1CC in June this year.


In particular, as part of the agreement, the unified champion in the girls' middle and high school division will be granted a spot in the 'KLPGA 2027 High1 Dream Tour.' In addition, the top 10 male and female high school finishers will be given special benefits when applying for the Department of Golf Industry at Kyung Hee University through the rolling admission process.



Kyungrok Oh, Dean of the College of Physical Education, said, "Through this agreement, we will go beyond simply hosting a tournament and fulfill our public duty as an educational institution to help future sports talent pursue their dreams."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing