Busan Life in One App: 'Busan Citizen Platform' Passes Eligibility Review

A Signal for Busan-Style Digital Innovation, the First in the Nation

The project to establish the 'Busan Citizen Platform,' which integrates citizens' daily lives into a single app, has paved the way for implementation.

The Busan Metropolitan Government announced on April 20 that its private investment-type software project has passed the eligibility review by the National Information Society Agency of Korea.

The private investment-type software project is a system that introduces private capital and technology into public software, expanding the traditional private investment model, which has focused on social infrastructure, into the digital sector. The city accepted private proposals in December 2024, requested an eligibility review in July 2025, and received the results on April 9.

The city conducted preliminary verification throughout the project process. In May 2024, it carried out a blockchain-based pilot project using the 'Dongbaekjeon' app, and in December of the same year, it upgraded its functionality under 'Busan Is Good Dongbaekjeon' to assess its effectiveness. The feasibility of technology implementation was confirmed through services such as digital citizen ID, policy fund application, and the 15-Minute City map.

The Busan Citizen Platform is a digital platform that integrates administrative, financial, and welfare services based on artificial intelligence (AI) and blockchain. It will be built as an 'all-in-one digital assistant in your hand,' providing services tailored to the citizen's life cycle.

Key features include: ▲ 'Busan Happiness Notifier'—an AI-based personalized benefit notification service; ▲ generative AI civil affairs consultation; ▲ AI healthcare; ▲ integrated job information; ▲ pet care services; ▲ Busan Love e-Mall; and more than 20 other services. A digital wallet feature will also be included.

The platform is designed as an open system involving small business owners, IT companies, and startups, and is expected to contribute to the expansion of the local digital industry ecosystem. The city sees this as the nation's first case of integrating public and private services, serving as a foundation for driving digital transformation across the city.

Following the eligibility approval, the city will proceed with subsequent procedures. After review and announcement by the Ministry of Science and ICT, the process will include city council consent, a third-party proposal notice, and the selection of an operator, with plans to begin developing the mobile app within the year.

Mayor Park Hyung-jun stated, "The validity of digital administrative innovation has been recognized at the national level," adding, "We will move forward quickly to ensure that these changes are genuinely felt by citizens."

Busan City Hall.

This content was produced with the assistance of AI translation services.