SK Magic Makes a Bold Move in the Water Purifier Market with Launch of 'Two Water Purifier' Offering Two Types of Water

Enjoy Both Mineral and Pure Water from a Single Purifier
Delivering Not Just Clean, But Also Healthy Water

SK Magic, the health platform brand of SK Intellix, announced on April 20 that it has launched the ‘TwoWater Water Purifier,’ which allows users to choose between two types of water—mineral water and pure water—from a single purifier.

The TwoWater Water Purifier is characterized by its ability to provide not just ‘clean water’ but also ‘healthy water.’ Depending on the customer’s lifestyle, users can select either mineral water or pure water at the touch of a button. The product is equipped with a mineral cartridge containing three essential high-quality minerals—magnesium, potassium, and zinc—which supports balanced hydration and electrolyte replenishment in situations such as right after waking up in the morning or before and after exercise. When used for cooking, it is said to enhance the taste and flavor of food.

SK Magic ‘TwoWater Water Purifier’

The mineral water maintains a stable concentration through its core component, the mineral cartridge, and a precision mineral supply system. It was co-designed with the Precision Nutrition Association (PNA) to ensure an optimal nutritional balance that is safe for everyone, regardless of age or gender. Its taste has also been objectively recognized, winning the highest grade, ‘Grand Gold,’ at the water taste evaluation hosted by the Korea International Sommelier Association.

The pure water, known for its crispness, is delivered through a six-stage filtration system that provides the purifier’s signature clean and fresh water. It offers cold, hot, and purified water, as well as high-temperature water at around 100°C. The water flow path is made from an ‘all-stainless direct water pipe’ that is highly resistant to contamination, corrosion, and bacteria, instead of plastic, ensuring there are no concerns about harmful substances such as environmental hormones even when using high-temperature water.

The product also offers a range of health and convenience features. In mineral water mode, both mineral concentration and temperature can be adjusted, enabling personalized hydration tailored to user preferences. The ‘body temperature water’ setting provides water at a temperature similar to human body temperature, minimizing stomach irritation, aiding digestion, and offering a smooth drinking experience. In pure water mode, the ‘child button’ allows even young children to easily and safely dispense water without adult assistance. Through the dedicated mobile application, Hi-Magic, users can check everything from water taste settings to usage statistics in real time.

It supports customized dispensing from 120 ml up to 1 liter, with fine adjustments available in 10 ml increments. There are also six temperature settings ranging from 40°C to about 100°C, making it suitable for a variety of purposes including baby formula, tea, and coffee. The design has also been refined, with the purifier winning both the iF Design Award and the Red Dot Design Award. Its intuitive interface is enhanced by a spring white color and interaction LED color indicators that change according to the dispensing status.

This content was produced with the assistance of AI translation services.