Home & Shopping Introduces 'ARS Replay' and 'Slow Speech Service' for Senior Customers

Providing Tailored Services for Seniors

Accelerating the Implementation of Consumer-Centric Management (CCM) Values

Home & Shopping announced on April 20 that it will introduce the "ARS Replay" and "Slow Speech Service" for senior customers.

The new services, which will be available starting April 24, are designed to address the inconveniences that elderly customers unfamiliar with digital environments experience during the ARS ordering process, providing a more accurate and comfortable shopping experience.

Home & Shopping Headquarters, Gangseo-gu, Seoul

The newly introduced "ARS Replay" service allows customers to press "0" at key stages, such as product selection and option selection, to replay the guidance message if they missed it. In addition, the "Slow Speech Service" delivers the ARS guidance at about 80% of the normal speed for senior customers, making it slower than the standard ARS message speed.

This is intended to help elderly customers fully understand their order information and proceed to the next steps at their own pace. Even before the introduction of these services, Home & Shopping had established a differentiated response system for senior customers, including operating a "dedicated senior advisor" system to provide detailed explanations and personalized consultations tailored to the needs of elderly customers.

A Home & Shopping representative stated, "In an era where mobile and digital transformation is accelerating, helping senior customers avoid being left behind is at the core of our consumer-centric management philosophy. We will continue to expand services with thoughtful consideration, such as dedicated advisors and customized ARS, to create a shopping environment where all customers can shop conveniently."

This content was produced with the assistance of AI translation services.