Zigzag Hosts First "Brand Festa" Offering Discounts of Up to 92%

15-Day Event Runs Until May 4 with Participation from Around 300 Brands
A Wide Range of Benefits Including Up to 30% Coupons, Relay Sales, and Raffles

Kakao Style announced on April 20 that its fashion platform Zigzag will host its first-ever "Brand Festa," offering discounts of up to 92% on branded fashion products.

This event is scheduled to be held twice a year as a regular promotion. The inaugural Brand Festa will run until May 4, featuring around 300 brands, including Dunst, General Idea, and Urbaddress, with popular items and spring/summer season products available at discounts of up to 92%.

On the opening day of the event, all customers will receive discount coupons of up to 30%. In addition, there will be a relay sale focusing on major brands such as Spao, MIXXO, and 8Seconds, with participating brands rotating every 72 hours. A 30% coupon valid during each period will also be offered.

Various additional discount sections will be available throughout the event. Every Wednesday, SPA brands will feature an extra 10% stackable discount coupon, while Thursdays will focus on innerwear brands with the same benefit. There will also be a "Time Attack" segment offering additional discounts on selected popular items, along with limited-quantity special deals and a lowest-price section.

User participation events are also included. Each morning, a first-come, first-served 50% discount coupon will be available, and throughout the event, a total of five raffles will be held for branded products such as Vivienne Westwood and ASICS. Exclusive benefits will be offered via live broadcasts, and some customers who purchase two or more items will be eligible for point refunds.

A representative from Kakao Style stated, "Zigzag continues to strengthen its competitiveness in the branded fashion category by securing a wide variety of brands and products. Through this Brand Festa, Zigzag's capabilities and competitiveness will be further demonstrated, expanding beyond the traditional shopping mall categories into the branded fashion segment." The representative added, "As our core customer base has expanded significantly to include those up to their late 30s, we plan to diversify our brand selection even further."

This content was produced with the assistance of AI translation services.