Where the East Sea Begins, a Global Luxury Resort Sets Its Mark

Banyan Tree Busan Haeundae Opens on Yeonhwa Beach in Gijang

First Entry of a Top-Tier Luxury Brand in Osiria

The Osiria Tourism Complex in Gijang-gun, Busan, where the "East Sea" begins, has been steadily expanding by scaling up its content and overall size. However, there has not been a case where an overseas luxury hotel group has directly entered the market with its top-tier flagship brand—until now.

Banyan Tree Busan Haeundae will be the first to fill that space. Operated under the most luxurious brand among the 12 brands managed by Banyan Group, Banyan Tree will open as a members-only resort hotel on the Yeonhwa Beach in Gijang, Busan. This marks the first time since the establishment of Osiria that a global hotel group has directly introduced its highest flagship brand to the area.

Banyan Group is currently developing the members-only resort hotel, Banyan Tree Busan Haeundae, around Yeonhwa Beach in Gijang, with plans to open in October or November of this year.

Bird's-eye view of Banyan Tree Busan Haeundae.

Yeonhwa Beach is located at the forefront of the Osiria Tourism Complex, offering the closest possible views of the East Sea. The area features a ria coastline, showcasing an unspoiled natural landscape. From the initial master plan of the Osiria Tourism Complex, this site was designated as a wellness-focused, villa-style condominium zone.

The hotel will consist of a total of 195 rooms, including 179 tower and penthouse units and 16 standalone coastal villa units. The rooms are arranged in three tiers, designed to offer East Sea views regardless of their location or floor. According to the developer, all rooms will come with a private terrace and a private pool.

The swimming pools will include an infinity pool inspired by the ria coastline, as well as pools that utilize both seawater and freshwater.

The food and beverage facilities will center around the brand's signature restaurants. These include "Saffron," a Thai fine dining restaurant, and "Vertigo," a rooftop dining venue. Both are core brand restaurants operated at key Banyan Tree locations worldwide, and this will be their first introduction in Korea. In addition, the hotel will offer all-day dining, a bakery, a seafood restaurant, a pool bar, and other diverse F&B options.

A guest room pool with a view of the East Sea.

A representative from Lupentis, the developer, stated, "A spa facility will also be established, and Banyan Tree Spa is operated by specialists who have completed headquarters training, with a track record of winning global spa awards."

Additional facilities will include a sauna, fitness center, indoor golf practice area, and a kids' activity space. There will also be a retail area selling Banyan Tree lifestyle products.

Banquet and event spaces will also be created. An oceanfront grand ballroom facing the East Sea and an outdoor chapel will be available to meet various event and wedding needs.

This project is being promoted in line with the trend toward high-end accommodations within the Osiria Tourism Complex and the expansion of tourism infrastructure along Busan's eastern coastline. The entry of a global luxury resort brand signals the transformation of the area from a destination for short stays into a high-end resort destination.

This content was produced with the assistance of AI translation services.