S-Oil Tops Brand Strategy at National Industry Awards for 7 Years Straight... Maintains No.1 Gas Station Competitiveness for 6 Years

Strengthening Brand Power Through Campaigns and Mobile Services
Accelerating the Transition to Integrated Energy Stations

S-Oil has reaffirmed its brand competitiveness by ranking first in the Brand Strategy category for seven consecutive years and first in the Gas Station category for six consecutive years at the National Industry Awards.

2025 Advertising Campaign Still Cut. S-Oil

S-Oil announced that it had achieved these results at the "2026 National Industry Awards," organized by the Industrial Policy Research Institute and sponsored by the Ministry of Trade, Industry and Energy.

The National Industry Awards recognize companies that have contributed to industrial development through outstanding management capabilities and differentiated products and services, awarding winners in a total of 36 categories (22 for competitiveness and 14 for brand). S-Oil was recognized for continuously enhancing its brand value through systematic brand marketing and customer-oriented services.

From 2023 to 2025, S-Oil has effectively communicated its brand vision and future competitiveness through a TV advertising campaign with the slogan "GooDoil Can Do it." The fully 3D-animated character "GooDoil" and an upbeat commercial song made a strong impression on consumers, and the company expanded its connection with younger generations by leveraging social media platforms such as YouTube, Instagram, and TikTok.

In particular, the official YouTube channel "GooDoil GOODOIL" recorded a cumulative 500 million views, and GooDoil's short-form content exceeded 100 million views for a single video, demonstrating its global reach. Additionally, S-Oil strengthened its connection with family consumers through branded content utilizing the animation "Polaris Rescue: Super Guardians."

The company also enhanced the competitiveness of its gas station services. Through the mobile app "MY S-Oil," it provided features such as searching for affordable gas stations, coupons, point accumulation, and a "Quick Refuel" function to improve user convenience. Furthermore, the "Trustworthy Gas Station" system and regular quality inspections established a framework for managing product authenticity and quantity.

Moreover, S-Oil is pursuing a strategy to transform gas stations from simple refueling spaces into integrated energy stations by collaborating with brands such as Mega Coffee, Emart24, and the no-brush automatic car wash "Washing Day."

An S-Oil representative stated, "We will continue to innovate and establish ourselves as a brand that customers can trust even more."

This content was produced with the assistance of AI translation services.