GS Shop to Open Collaborative Pop-Up Store with Lifestyle Select Shop 'Bow Market'

GS Shop’s In-House Fashion Brand ‘Lappiaf’
Five-Day Pop-Up Store at Bow Market Hannam Starting June 16
Lappiaf Achieved Cumulative Orders of 66 Billion Won Last Year

GS Shop announced on the 16th that its in-house fashion brand 'Lappiaf' will collaborate with the lifestyle select shop 'Bow Market' to open a pop-up store under the theme 'Urban Oasis.' The event will be held for five days until the 20th at Bow Market’s Hannam branch.

Lappiaf is GS Shop’s leading fashion brand, offering young and sophisticated daily looks with trendy designs and practical materials. Last year, it recorded a cumulative order value of 66 billion won, making it the second-best-selling fashion brand among all GS Shop fashion brands.

GS Shop's fashion brand 'Lappiaf' will collaborate with 'Bomarket' to hold a pop-up store starting from the 16th. GS Shop

Bow Market is a lifestyle select shop that curates and presents a variety of foods and living products from brands around the world. With its stylish product selection and spatial design, it has established itself as a platform that goes beyond a simple shopping space to suggest new tastes for everyday life.

The summer season concept for Lappiaf, unveiled at this pop-up store, is 'a resort oasis in the city.' The collection features artworks inspired by summer motifs such as lemons, pineapples, and sea shells, which are applied throughout the collection to emphasize a lively and cheerful atmosphere. In terms of materials, the brand has increased seasonal versatility with highly breathable acetate dresses and hand-crafted crochet cardigans, among other pieces.

At the pop-up store, customers will find seven types of summer collection apparel and two types of accessories. Those wishing to purchase on-site can place orders through the GS Shop app, and a 10% discount will be offered during the pop-up period. The pop-up items will be released through GS Shop’s flagship fashion program, 'Show Me the Trend,' at 9:35 p.m. on the 25th. This broadcast will feature a Lappiaf special, showcasing all nine pieces from the summer collection in three segments over a 150-minute broadcast.

Yoon Junbo, Fashion Team 1 Manager at GS Shop, said, “We planned this collaboration to intuitively convey the style and sensibility that Lappiaf pursues through the Bow Market space. We hope that, through the pop-up store, customers will be able to simultaneously experience Lappiaf’s youthful and sophisticated sensibility and Bow Market’s stylish atmosphere.”

This content was produced with the assistance of AI translation services.