"Olive Young App's Estimated Payments Reach Record 659 Billion Won in March"

WiseApp Analysis

MAU Hits All-Time High of 10.38 Million

Last month, both the number of monthly active users (MAU) and the estimated payment amount on the CJ Olive Young app reached the highest levels since the app's launch, according to a recent survey.

Retail analytics service WiseApp·Retail announced on April 14 that the Olive Young app recorded 10.38 million monthly active users in March, an 18% increase compared to the same month last year (8.8 million).

Olive Young store view. Photo by Yonhap News

Based on a sample survey of credit card and debit card payments made by Koreans, the estimated payment amount on the Olive Young app also reached 659 billion won, a 19% increase from 554.7 billion won in the same month last year.

The average payment amount per user also increased. The per capita average payment was 50,395 won, up 6% from the same period last year.

WiseApp explained that the estimated payment amount does not include transactions made via bank transfer, cash, or gift certificates, and that this figure differs from each company's actual sales revenue.

This content was produced with the assistance of AI translation services.