'Taiwan's National Tea' Arrives in Korea... Seven-Eleven Expands Global Sourcing Competitiveness

Seven-Eleven Achieves 18 Million Units in Cumulative Global Sourcing Sales
Over 250 Products Launched Since 2023

Seven-Eleven announced on April 14 that it is strengthening its competitiveness in directly sourced products by continuously launching popular overseas products in domestic stores.

Since establishing a dedicated Global Sourcing Team in 2023, Seven-Eleven has consistently introduced differentiated products through collaboration with major overseas Seven-Eleven networks and local manufacturers.

Notable examples include the Jersey Milk Pudding, the top-selling pudding at Japanese convenience stores, which recorded strong sales, as well as the highly sought-after Nama Choco Pie, and, more recently, Japanese smoothie machines. To date, Seven-Eleven has launched more than 250 global sourcing products, with cumulative sales reaching 18 million units.

Seven Eleven Overseas Popular Snacks Cutout. Seven Eleven

Building on this sourcing expertise, Seven-Eleven is expanding its lineup of popular local products from Taiwan and Japan starting this month. A representative example is 'Taiwan Bitter Melon Tea,' which will be exclusively released through domestic distribution channels on April 15. This product, ranked No. 1 in Taiwan's functional tea market, is especially popular among local female consumers interested in dieting and health management. Taiwan Bitter Melon Tea contains 10g of dietary fiber, which is about 40% of the recommended daily intake.

Another product, 'Milky Caramel Tomato,' which reflects the tomato core (a dessert trend using tomatoes) that has recently gained attention on social media, was simultaneously launched in both Korea and Japan on April 1. Previously, Seven-Eleven collaborated with Japanese confectioner Fujiya last May to introduce a season-limited directly sourced product, and in line with the latest trend, the new product features tomato syrup inside soft candy, released exclusively and in limited quantities in Korea.

On the same day, two types of 'Pondang Cream Bread (Chocolate, Custard),' bestsellers from Japan's Don Quijote, were also released. These products have been sold exclusively at Don Quijote since August last year and have gained significant popularity. As long-life bread with a 90-day shelf life, they can be stored for extended periods. Last month, Seven-Eleven exclusively launched three types of long-life bread from Pasco, one of the top three bakeries in Japan, further enhancing its bakery product lineup—a key focus category for this year—through global sourcing.

In addition, Seven-Eleven is selling the 'Pudding Club Tart Cookie (12 pieces),' a popular Japanese travel souvenir, in limited quantities. This product is characterized by its sweet pudding aroma and crisp tart texture, and comes individually packaged, making it ideal as a light snack or gift.

Jo Eunsol, MD in charge of Seven-Eleven's Global Sourcing Team, said, "From Taiwan's No. 1 tea beverage to Japan's local bestsellers, we have planned so that Korean consumers can easily access proven products at their neighborhood convenience store," adding, "We will continue to actively discover competitive directly sourced products in the future."

This content was produced with the assistance of AI translation services.