RETURNITY Achieves Three Consecutive Home Shopping Sellouts, Continues Job's Tears Pack Sales
Skincare brand RETURNITY announced on April 13 that the RETURNITY Job's Tears Skin Clean Pack (hereafter referred to as "Job's Tears Pack") special set was completely sold out during the CJ OnStyle TV Live program "Jo Yoonjoo's World," which aired on April 12.
The RETURNITY Job's Tears Pack, which had previously sold out during two broadcasts earlier this year, continued its strong sales momentum by selling out again during this broadcast.
This broadcast was held to commemorate the first anniversary of CJ OnStyle's launch, with show host Jo Yoonjoo introducing the product's features and the brand story. In particular, the explanation focused on the brand's signature message, "Job's Tears is RETURNITY," highlighting the product experience and real skin changes.
The broadcast, which aired late at night at 10:40 p.m., saw continuous orders from the very beginning, resulting in all prepared units being sold out.
RETURNITY is also working to expand its product lineup alongside its flagship Job's Tears Pack. Earlier this month, RETURNITY launched a new wash-off type product focused on skin tone and texture care, the "Baekbokryeong & Rice Brightening Pack," through CJ OnStyle, and this product also sold out during its launch broadcast.
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A RETURNITY spokesperson stated, "This year, RETURNITY will continue integrated marketing across TV home shopping and digital channels together with our first brand model, actress Park Jihyun," adding, "We will further expand the value of RETURNITY's unique cyclical routine."
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