Cashwalk Revamps Attendance Reward System... Introduces 'Cash Lotto'

Reward System Revamped:
Expanded from 3 to 10 Daily Rewards

Nudge Healthcare announced on April 8 that its health management app, Cashwalk, has revamped the attendance check reward system and introduced a new reward feature called 'Cash Lotto'.

This update focuses on making it easier for users to participate in healthy activities in their daily lives with Cashwalk, and aims to help them turn walking into a sustainable habit.

Nudge Healthcare has revamped the attendance check reward system of its health management app Cashwalk and introduced 'Cashlotto'. Nudge Healthcare

Cashwalk has subdivided the steps required for the 'Attendance Check Reward Treasure Box', previously available in the Benefits tab, from the original 3 tiers (1,000, 2,000, and 3,000 steps) to a total of 10 tiers, now covering up to 7,000 steps. Accordingly, the number of daily rewards has expanded from a maximum of 3 times to 10 times. Users can open the first treasure box regardless of their step count, and then receive additional rewards for each tier, making it easy to start participating without pressure.

In addition, by introducing 'Cash Lotto', Cashwalk has enhanced its gamification elements, increasing user engagement and promoting the sustainability of walking as a daily behavior. From the second 'Attendance Check Reward Treasure Box' onward, users receive Cash Lotto tickets, which allow them to check their numbers and participate in the drawing on a dedicated entry page.

The weekly Cash Lotto drawing offers a chance to win up to 30 million won in cash, and even lower-tier winners receive points and additional lotto tickets.

With this update, Cashwalk aims to further strengthen its positive cycle of 'small actions → rewards → repetition → habit formation' for health management.

Jungshin Park, CEO of Nudge Healthcare, commented, "We will continue to develop Cashwalk's unique participatory health management experience so users can take part without burden and consistently manage their health."

This content was produced with the assistance of AI translation services.