PeacPeac Studio Submits Securities Registration Statement, Accelerates KOSDAQ Listing Process

Global lifestyle company PeacPeac Studio announced on April 8 that it has submitted a securities registration statement to the Financial Services Commission, officially launching the process for its initial public offering on the KOSDAQ market.

PeacPeac Studio plans to offer 2,272,637 shares in this IPO. The desired price band for the offering is between 19,000 won and 21,500 won per share, with the total offering size expected to be approximately 43.2 billion to 48.9 billion won. The institutional demand forecasting will be held from May 11 to 15, followed by a public subscription for general investors over two days, May 20 and 21. The joint lead underwriters are Mirae Asset Securities and NH Investment & Securities.

Since its incorporation in 2020, PeacPeac Studio has rapidly grown as a fashion and lifestyle company, primarily through its women’s designer brand “Mardi Mercredi.” Mardi Mercredi has quickly built brand awareness both domestically and internationally, with its distinctive flower graphic as its core identity, achieving annual sales of around 100 billion won in just seven years since its launch. Building on this momentum, the company is expanding its categories into kids, sports, and shoes, and is diversifying its portfolio by launching new brands such as Hello Sunrise and VACANT Archive.

The company plans to accelerate its growth strategy using the capital raised from this IPO. It aims to broaden its brand presence through global market expansion and enhanced international marketing, while strengthening growth momentum by developing new IP and expanding its brand lineup. In addition, PeacPeac Studio will pursue business diversification—including the development and investment in new categories—to enhance both product competitiveness and the completeness of its portfolio.

For overseas business, after establishing a direct sales base in the Japanese market, the company also plans to enter the Chinese market directly in the first half of this year, building on the success of its existing licensing business there. PeacPeac Studio’s strategy is to enhance its global brand presence by combining channel strategies across both online and offline, upgrading local distribution partnerships, optimizing channel operations, and strengthening marketing efforts.

Co-CEOs Hwamok Park and Seungwan Seo stated, “PeacPeac Studio has achieved rapid growth by building a unique brand IP and delivering highly refined customer experiences centered around Mardi Mercredi. With this IPO, we will accelerate our expansion into the global market, strengthen our brand portfolio, and drive business diversification to solidify our position as a global lifestyle company.”

This content was produced with the assistance of AI translation services.