"Search by Conversation, Choose by Preference"... Lotte On Launches Fashion AI

Recommendations Based on Style and Occasion (TPO)

Lotte Shopping's e-commerce platform, Lotte On, announced on April 1 that it has launched a new service called "Fashion AI."

Fashion AI is a conversational search service specialized in the fashion category. When customers enter their desired style and occasion, it recommends customized products. The service offers an advanced exploration experience that goes beyond traditional keyword-based search methods.

Lotte ON Fashion AI. Lotte ON

Lotte On developed this service to address the limitations of keyword-based searches. Because selection criteria for fashion items—such as jackets—vary depending on individual preferences and specific situations, it can be difficult for customers to find exactly what they want through simple searches. This service allows customers to browse products in a more intuitive and convenient way.

Fashion AI recommends products by considering various factors such as style and occasion (TPO). For example, if a customer enters specific scenarios like "spring wedding guest dress" or "blouse for work," the service suggests suitable items. Customers can thus find their desired products more quickly and accurately. It also recognizes emotive expressions such as "brightly colored cardigan" or "airy T-shirt" and delivers relevant recommendations. Additionally, by identifying the fabric of each product, the service provides information on washing instructions and care methods.

With this new service, Lotte On aims to further strengthen its competitiveness in the fashion category. Fashion, one of the platform's key verticals, is driving both sales and profitability for Lotte On. By leveraging the data from Fashion AI, the company expects to curate products even more precisely to match customer preferences. In the future, Lotte On plans to further enhance Fashion AI so it can understand information from conversations and recommend additional related products.

Hyunwoo Bang, Executive Vice President of Platform/AI at Lotte On, said, "We are launching the Fashion AI service, which enables conversational search so customers can find their desired fashion items more easily and quickly." He added, "We will continue to use AI to provide a personalized shopping experience."

This content was produced with the assistance of AI translation services.