270-Degree Panoramic Windows Applied

Eliminating Living Room Columns

On April 29, Samsung C&T Engineering & Construction Group announced its plan to transform Apgujeong District 4 Redevelopment Project in Gangnam-gu, Seoul, into a global landmark by collaborating with world-renowned architects such as Norman Foster from the UK and Peter Walker from the US.


Samsung C&T has developed the design proposal for Apgujeong District 4 in partnership with Foster + Partners, led by high-tech architecture master Norman Foster, and PWP Landscape Architecture, run by landscape design expert Peter Walker.


Norman Foster gained international recognition for projects such as the British Museum in the UK and 270 Park Avenue in the US. Peter Walker was responsible for the landscaping of the 9/11 Memorial Park in the US and Changi Airport in Singapore.


Samsung C&T Collaborates with World-Renowned Architects and Landscape Designers on Apgujeong District 4 Redevelopment Design View original image

Samsung C&T optimized building placement using Foster + Partners’ proprietary view analysis solution, CYCLOPS. To ensure views of the Han River, the company applied piloti structures up to 15 meters high on the lower floors. A piloti is a structural design where columns lift the building, leaving the ground floor open.


The window design has also been differentiated. By eliminating living room columns and applying a wide ‘Round Corner IMAX Window’ that hides the window frame, the company says each unit will offer an average width of 20.5 meters and a 270-degree panoramic view of the Han River.


At the heart of the complex, a large community space called ‘JEWEL’ will be created. With 25-meter spacing between columns and ceilings up to 16.5 meters high, the space will include 105 facilities such as a fitness center, golf practice range, and indoor and outdoor swimming pools.


Lim Chuljin, Head of Housing Sales Division at Samsung C&T, said, “Based on our proven construction capabilities and exceptional execution power, we will achieve the fastest move-in in Apgujeong and make District 4 a world-class signature complex admired globally.”


The Apgujeong District 4 project involves rebuilding up to 67 stories with 1,664 units, combining Hyundai 8th Apartment and Hanyang 3rd, 4th, and 6th Apartments. The estimated construction cost is 2.1154 trillion won.


At the first bid, which closed on March 30, only Samsung C&T submitted a bid for Apgujeong District 4, resulting in a failed tender. The association announced a re-bid the following day, but only Samsung C&T attended the re-bid briefing on April 8, leading the process toward a private contract.



Competition was initially expected between Samsung C&T and Hyundai E&C, but Hyundai E&C decided to focus on Apgujeong Districts 3 and 5 and did not participate in the District 4 bid. The association designated Samsung C&T as the preferred negotiation partner at a board meeting on April 11 and plans to hold a general meeting to select the contractor on May 23.


This content was produced with the assistance of AI translation services.

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