Chuncheon City Opens 'Farmer's Market'... Eliminating Distribution Markups to Win Both Farmers and Citizens

Chuncheon Launches Private-Led Direct Transaction Model
Securing Both Farmer Income and Citizen Satisfaction
Lowering Price Burdens and Stabilizing Farmer Income Through Direct Transactions
Permanent Weekend Operations and Mobile Market in Parallel

Chuncheon City in Gangwon Province held the opening ceremony for the '2026 Chuncheon Farmer's Market' on the 28th at the temporary parking lot of Samaksan Cable Car and officially began operations.

Market Mayor Yuk Donghan is giving a greeting speech at the opening ceremony of the Farmers' Market held on the 28th at the temporary parking lot of Samaksan Cable Car. Provided by Chuncheon City

The 'Farmer's Market' is an urban-style marketplace designed to enable farmers to receive fair prices and citizens to purchase local agricultural products at reasonable prices through a direct transaction system that minimizes distribution steps. By reducing distribution stages through the direct transaction marketplace, the city aims to lower the burden on citizens' grocery expenses and simultaneously increase farmers' incomes, developing it into Chuncheon's unique livelihood-oriented distribution model.

The market, which was first operated last year, was held 13 times, recording sales of approximately 150 million won and achieving an 85% citizen satisfaction rate, thereby demonstrating its potential as a direct transaction marketplace.

The opening ceremony of the Farmers' Market was held on the 28th at the temporary parking lot of the Samaksan Cable Car, where an opening performance took place. Provided by Chuncheon City

This year, from today until November 8, the market will be regularly operated every weekend at the temporary parking lot of Samaksan Cable Car. In addition, the operational framework has shifted from government-led to private-led, establishing a more stable and sustainable foundation centered on the non-profit corporation 'Chuncheon Farmers Market.'

A 'mobile market,' which visits large apartment complexes and local event venues, will also be operated in parallel. Currently, about 50 farms are participating, and the city plans to further enhance citizen engagement by diversifying product items and expanding experiential programs.

Mayor Yuk Donghan is taking a group photo at the opening ceremony of the Farmer's Market held on the 28th at the temporary parking lot of Samaksan Cable Car. Provided by Chuncheon City

Mayor Yuk Donghan stated, "We plan to develop the Farmer's Market into a lifestyle-oriented direct transaction marketplace that connects local agriculture and consumption," adding, "We will continue to pursue a distribution policy centered on direct transactions to ensure stable income for farmers and revitalize the local economy."

This content was produced with the assistance of AI translation services.