"From Bedroom to Study"... Illum Holds 'Motion Festa' for Motion Furniture

Event Runs Online and Offline Until June 7

Illum, the lifestyle furniture specialist brand of Fursys Group, announced on the 26th that it will hold the 'Motion Festa' event in connection with the 'Motion (MOTION) - There Was a Problem' campaign, offering point benefits of up to 300,000 won across all motion furniture categories.

Illum recently launched the 'Motion (MOTION) - There Was a Problem' campaign with brand model Byeon Wooseok and actor Choi Daehun, delivering a brand message that everyday inconveniences can be solved with motion furniture.

Illoom announced on the 26th that it will hold the 'Motion Festa' in connection with the 'There Was a MOTION Problem' campaign. Illoom

This 'Motion Festa' is a promotion designed in conjunction with the campaign, enabling customers to experience motion furniture more affordably throughout the entire home, from bedrooms and children's rooms to living rooms and studies.

The promotion is structured by space. In the bedroom category, purchases of the living motion bed line—Bazel, Arzian, and Urbani frames—as well as the motion bed-exclusive mattress 'Flexible', come with a 200,000 won point benefit. In the children's room category, purchasing the student motion bed package 'Roy' provides a 100,000 won benefit.

In living and dining spaces, purchasing the height-adjustable 'Up Motion Table' provides a 150,000 won benefit, and if customers purchase the 'Around Sofa', a dining sofa that matches well with this product, they can receive a total benefit of 300,000 won. For studies and home office spaces, purchasing the Newt Motion Desk or Home Office Desk, both winners of the iF Design Award 2026, comes with a 50,000 won benefit.

Customers can choose among Naver Points, L.POINT, or SSG Money as their point reward, which will be credited at the end of the month following the product delivery date. 'Motion Festa' will be held until June 7 through Illum's official online mall and offline stores nationwide.

An Illum brand representative stated, "Along with the campaign, this is a great opportunity to directly experience Illum's unique motion solutions and enjoy reasonable benefits."

This content was produced with the assistance of AI translation services.