Box Office Success of "The Man Who Lives with the King"

Spotlight on the Yeongwol Danjong Cultural Festival Steeped in King Danjong's Legacy

"Namdaecheon Cherry Blossom Road" Festival in Yangyang to Be Held in Early April

Gangwon Special Self-Governing Province and the Gangwon Tourism Foundation (CEO Choi Seonghyeon, hereafter referred to as the Foundation) announced on March 26 that they have selected Yeongwol-gun and Yangyang-gun as the recommended travel destinations for April during the Gangwon Visit Year 2026, and that they will launch large-scale promotional marketing campaigns.

Recommended Travel Destination in April for the Year of Visit Gangwon (Yangyang). Provided by Gangwon Tourism Foundation

Recommended Travel Destination in April for the Year of Visit Gangwon (Yangyang). Provided by Gangwon Tourism Foundation

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In April, the Foundation plans to focus its promotions on the Yeongwol "Danjong Cultural Festival," the main setting of the recent box office hit film "The Man Who Lives with the King" and a place imbued with the legacy of King Danjong, as well as the "Namdaecheon Cherry Blossom Road" in Yangyang, which signals the exciting start of spring.


The "Danjong Cultural Festival," recommended as a travel destination in Yeongwol, will take place from April 24 to 26 at Jangneung, a UNESCO World Heritage site, and throughout Yeongwol-eup. The festival recreates the royal funeral honoring the tragic history of the young King Danjong and his loyal retainers, allowing visitors to experience the essence of traditional culture amid the lyrical landscape of Yeongwol, which served as the backdrop for "The Man Who Lives with the King."


The recommended travel spot in Yangyang, the "Namdaecheon Cherry Blossom Road," will showcase a breathtaking pink spectacle in early April. The endless cherry blossom tunnel along the clear Namdaecheon stream is considered an ideal place for families and couples to enjoy a light spring outing. To coincide with the cherry blossom season, the Namdaecheon Cherry Blossom Festival will also be held from April 4 to 5.


To commemorate the selection of April's recommended travel destinations, Yeongwol-gun will offer free admission to Jangneung on April 25. In addition, until the end of April, visitors can take advantage of the "Blue Coast 2 Nights" package, a Gangwon Visit Year partnership product, at Sol Beach Yangyang in Yangyang, Sol Beach Samcheok, and Rene Blu by Sol Beach.

Gangwon Visit Year April Recommended Travel Destination Promotional Poster (Yeongwol). Provided by Gangwon Tourism Organization

Gangwon Visit Year April Recommended Travel Destination Promotional Poster (Yeongwol). Provided by Gangwon Tourism Organization

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Details on discount conditions and eligibility can be found on the Gangwon Visit Year website. The Gangwon Tourism Foundation's Instagram page also highlights April's recommended travel destinations and the diverse attractions of Gangwon tourism. Furthermore, residents outside Gangwon Special Self-Governing Province can obtain the "Gangwon Resident Card" from the Gangwon Benefit Easy website and enjoy year-round discounts at over 300 partner locations in the province.



Choi Seonghyeon, CEO of the Gangwon Tourism Foundation, stated, "Thanks to the recent popularity of the film 'The Man Who Lives with the King,' there is growing nationwide interest in Yeongwol, where it was filmed. I hope you will create special memories this April at the Yeongwol Danjong Cultural Festival, where you can experience the emotions from the screen firsthand, and at the Namdaecheon Cherry Blossom Road in Yangyang, full of spring's charm."


This content was produced with the assistance of AI translation services.

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