HK Innoen Launches Zero-Calorie Beverage "Tealog Mango Watermelon Iced Tea"
On March 25, HK Innoen announced that it will be launching a new zero-calorie beverage, "Tealog Mango Watermelon Iced Tea," targeting the upcoming summer season.
Tealog Mango Watermelon Iced Tea is a product based on black tea and oolong tea, enhanced with the taste and aroma of watermelon, a quintessential summer fruit. The drink uses "Tieguanyin Oolong tea," a renowned Chinese tea, to add a fragrant flavor, and features the unique fruit taste of "mango watermelon" for a refreshing and sweet taste. As a zero-calorie beverage brand, it allows consumers to enjoy rich flavors and aromas without worrying about calorie intake.
This new product was developed to reflect the recent "seasonal core trend," which emphasizes enjoying ingredients in season. By using watermelon, the representative fruit of summer, HK Innoen aims to actively meet consumer demand during the summer months.
An official from HK Innoen’s beverage marketing team in charge of Tealog stated, "We hope the sweet and refreshing taste of Tealog Mango Watermelon Iced Tea will offer a brief moment of relaxation during the hot summer days," adding, "We plan to continue targeting various consumer preferences by combining unique fruits with premium teas."
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Tealog is a zero-calorie iced tea brand launched in 2023. Following the release of "Tealog Sparkling Lemon Lime Iced Tea" earlier this month, the company is accelerating its lineup expansion with the introduction of "Tealog Mango Watermelon Iced Tea." Currently, Tealog offers five types (▲Flat Peach flavor ▲Jeju Green Tangerine flavor ▲Ruby Plum flavor ▲Apple Green Grape flavor ▲Mango Watermelon flavor) and three types of Tealog Sparkling (▲Flat Peach flavor ▲Gold Apple flavor ▲Lemon Lime flavor), providing a diverse range of products.
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