Hwaseong FC and Lotte Department Store Dongtan Branch Successfully Conclude Guerrilla Popup Event, Attracting Over 700 Citizens

Hwaseong FC Unveils New Mascot 'Mars'

Captivating Fans with Unique Charm at Lotte Department Store Popup

Interactive Events, Mini Games, and Roulette Bring Joy to Visitors

Hwaseong FC successfully concluded its guerrilla popup booth event at the Lotte Department Store Dongtan branch on March 21, accelerating its efforts to engage with the local community.

Citizens of Hwaseong are participating in a prize roulette event at the Hwaseong FC guerrilla popup booth. Photo by Hwaseong City

This event was made possible thanks to Hwaseong FC's intention to go beyond the stadium and interact directly with citizens in their daily lives, as well as the active support and consideration of the Lotte Department Store Dongtan branch, which shares the goal of providing a cultural space for the local community.

Over 700 citizens who visited the department store over the weekend participated in a variety of activities prepared by Hwaseong FC, showing strong interest in their home team. On-site, mini-games and roulette events featuring official merchandise such as signed balls, bandanas, and character headbands embodying the club's identity captivated visitors.

The highlight of this event was the debut of Hwaseong FC’s new mascot, ‘Mars’. Appearing before citizens for the first time, Mars won the hearts of fans across all age groups—from children to adults—with its unique charm and friendly fan service, becoming the main attraction of the event.

One citizen who participated in the event shared, “It was nice to meet Hwaseong FC in such a familiar setting. Thanks to Mars, my children created precious memories. This season, I plan to visit the stadium with my family to cheer for Hwaseong FC’s victory in person.”

Mars, the mascot of Hwaseong FC, is providing game schedule brochures to citizens at Lotte Department Store in Dongtan. Provided by Hwaseong City

Starting with this guerrilla popup event, Hwaseong FC plans to expand collaborations with key local venues such as the Lotte Department Store Dongtan branch, and strengthen its K League 2 fanbase through both online and offline marketing activities utilizing the mascot 'Mars'.

This content was produced with the assistance of AI translation services.