Hapcheon Agricultural Products Target Nationwide Consumers with Live Commerce

Four Teams Join Forces Through New Vitalization Project
Expanding Online Sales Channels and Strengthening Brand Awareness

The Hapcheon-gun Agricultural Technology Center in South Gyeongsang Province announced on the 24th that four local processing teams held a joint live commerce broadcast for sales at Hapcheon Distribution Co., Ltd.

The live commerce event featured four teams: Samsangol Food, Songgane Banjeom, Goso-han Maeul, and Oltak. The joint planning and operation of the broadcast was based on the network established during the implementation of the Rural New Vitalization Project.

Photos from the joint live commerce sales event of four teams in the Hapcheon area

Each participating team introduced their signature products in real time and continued lively sales by communicating with consumers, sharing detailed information about product features and production processes. This served as an opportunity to confirm new possibilities for sales channels utilizing online distribution.

In particular, the event was held within Hapcheon Distribution, enabling a stable broadcasting environment and smooth operation, with synergy effects also expected from collaboration among the participating teams.

Sae-Kyung Hwang, CEO of Samsangol Food, said, "It is meaningful to participate in this live commerce event together with the teams we connected with through the Rural New Vitalization Project," and added, "I would like to thank the agricultural distribution division for providing the venue to ensure the smooth progress of this broadcast." He continued, "We will continue our efforts to promote the excellence of Hapcheon’s agricultural products to more consumers through online sales."

Ho-Sang Han, Director of the Hapcheon-gun Agricultural Technology Center, stated, "It is significant that the collaboration established through the Rural New Vitalization Project has led to actual sales activities," and added, "We will continue to actively support the expansion of sales channels for agricultural products by utilizing various online distribution platforms, including live commerce."

Meanwhile, Hapcheon-gun is pursuing various initiatives to vitalize distribution and sales, such as operating an online shopping mall, supporting live commerce, and conducting promotional and marketing activities to strengthen the competitiveness of local agricultural products.

This content was produced with the assistance of AI translation services.