"One Sold Every Minute for Six Years"... LG Tromm WashTower Achieves 3.2 Million Global Sales

Washer-Dryer Tower Model
Popular Sales Domestically and Globally, Available in 77 Countries
Special Events to Celebrate Surpassing Three Million Units Sold

The LG Electronics Tromm WashTower has surpassed a cumulative global sales milestone of 3 million units, reshaping the landscape of the laundry appliance market. Following the 3 million mark reached at the end of last year, sales have continued to rise recently, exceeding 3.2 million units.

Since its initial launch in Korea in April 2020, more than one unit has been sold every minute over a six-year period. Starting with its entry into the U.S. market in September 2020, the LG WashTower is now available in 77 countries worldwide.

In Korea, cumulative sales reached 1 million units in April last year, five years after launch, and then surpassed 1.2 million units just 10 months later, accelerating the sales momentum. The market is also expanding rapidly in Europe, Central and South America, and the Middle East, thanks to its high energy efficiency and user convenience.

The LG WashTower is an innovative product that combines a washing machine and dryer in a tower configuration. LG Electronics developed the WashTower by focusing on shifting residential trends, where more households are stacking washers and dryers vertically due to reduced laundry space from kitchen and balcony expansions.

LG Electronics Tromm WashTower. LG Electronics.

The LG WashTower is approximately 9 centimeters shorter than installing a drum washing machine and dryer of the same class on top of each other. The height from the floor to the center of the dryer door is also just 148.3 centimeters, making it easy for shorter users to load and unload laundry or manage the filter.

With its high space efficiency and sleek, modern design, the performance and convenience of the LG WashTower have been continuously recognized overseas. Based on its outstanding washing and drying performance and high energy efficiency, it was named the top product for two consecutive years in the "Best Washer and Dryer Set" category by Forbes, a leading U.S. media outlet. The LG WashTower was selected as a "Top Pick" for its user convenience, washing performance, high energy efficiency, and low noise. In addition, U.S. review platform Reviewed.com and the UK's Trusted Reviews have also named it the best combination laundry appliance.

LG Electronics highlights AI-based core technology as a competitive edge for the WashTower. Built on decades of expertise in motor and inverter technology, the WashTower enables precise and sophisticated hardware control.

Last year, LG Electronics further enhanced the AI capabilities of the WashTower. It now features "AI Time Sensing," which detects the laundry load and provides an estimated course completion time in just three seconds; "AI Time Guidance," which learns usage patterns and becomes more accurate at predicting drying times the more it is used; and "AI Laundry Report," which reviews washing results once the AI washing and drying cycle is complete.

To commemorate the global cumulative sales of 3 million units, LG Electronics will offer benefits to domestic LG WashTower buyers next month, including cashback, subscription fee discounts, and membership point accrual. Various promotional events will also be held in overseas markets.

To further lead the combination washer-dryer market, LG Electronics plans to launch a new LG WashTower next month featuring a flat design with no detergent handle and even greater convenience for customers.

Seungtae Baek, Executive Vice President and Head of the Home Solution (HS) Business Division at LG Electronics, said, "With LG Electronics' proprietary core component technology and AI, the even more convenient LG WashTower will provide new garment care experiences to more global customers."

This content was produced with the assistance of AI translation services.