Lotte Department Store to Exclusively Host Van Cleef & Arpels Exhibition-Style Pop-Up

A 1,190-Square-Meter Installation at Jamsil World Park Lawn Plaza
A Popular Pop-Up That Drew Hundreds of Thousands of Visitors Last Year

Lotte Department Store announced on the 24th that it will exclusively unveil the exhibition-style pop-up "Spring Is Blooming" by French high jewelry brand Van Cleef & Arpels.

This event is a free exhibition that will take place from March 27 to April 12 at the World Park Lawn Plaza of Lotte World Tower in Jamsil. The operating hours are from 11 a.m. to 8 p.m. (until 9 p.m. on weekends), and anyone can visit without prior reservation. The exhibition is an experiential installation art show that recreates Van Cleef & Arpels' vision of spring in an outdoor space of approximately 1,190 square meters, featuring a variety of interactive programs for visitors to enjoy.

Van Cleef & Arpels 'Spring Is Blooming' Poster. Lotte Department Store

"Spring Is Blooming" is a global art project themed around the brand’s signature motif, "the vitality of spring." Each year, the exhibition tours major cities such as New York, Tokyo, and Shanghai, introducing Van Cleef & Arpels’ brand aesthetics to customers worldwide. In Korea, this is the second time the event is being held, following its debut last year, with Lotte Department Store once again acting as the exclusive local partner. Last year’s event attracted hundreds of thousands of visitors, and this year’s pop-up is also expected to draw large crowds, establishing itself as a must-visit spring destination.

At the site, visitors will be welcomed by an illustrated garden created by Charlotte Gastaut. This is an opportunity to view the works of the French artist, who has been a creative partner of Van Cleef & Arpels since 2018, in an outdoor setting. Installation art pieces rendered in Gastaut’s signature pastel palette fill the garden, providing photogenic spots throughout the space for memorable photos. Especially notable are her reinterpretations of Van Cleef & Arpels’ signature motifs, such as "butterflies" and "flowers," which are considered highlights of this exhibition.

A variety of hands-on programs will be available against the backdrop of the beautiful garden. Outdoor classes reflecting the spirit of the season, such as "Spring Flower Crown Making" and "Decorating Flower Pots," will be offered. For families with children, there are kid-focused events like "Create Your Own Mini Garden" and "Spring Charm Atelier." All programs are held three times per day on weekends, and registration is easily available through "KakaoTalk Reservation."

There will also be plenty of entertainment for on-site visitors. By completing a simple mission via a QR code at the pop-up, guests can receive a "seed card" designed by Charlotte Gastaut and enjoy light refreshments. At the food truck, operated three times daily (12 p.m., 2 p.m., and 4 p.m.), free drinks will be provided on a first-come, first-served basis, limited to one per person. In addition, all visitors entering between 11 a.m. and 6 p.m. each day will be given a "spring tattoo sticker" to add fun to their photo moments.

Hyungjoo Cho, Head of Overseas Fashion at Lotte Department Store, said, "This exhibition is a composite content that fuses the brand's worldview with art, providing an in-depth experiential insight into the identity of Van Cleef & Arpels. As the sense of connection that naturally forms through the space has become a core value in our customer experience, we will continue to strengthen partnerships with high jewelry brands and present distinctive luxury content unique to Lotte Department Store."

This content was produced with the assistance of AI translation services.