"Remembering the Courage of a Pioneer": A Wave of Remembrance for Chung Ju-yung on the 25th Anniversary at HD Hyundai Headquarters

A Special Memorial Space Created with LED Screens
Executives and Employees Gathered to Lay Flowers
"A Steadfast Compass" · "We Will Long Remember"

"We remember the courage of pioneering and the sense of responsibility shown by our founder. Thank you."

On the 20th, the LED screens installed at the HD Hyundai headquarters in Pangyo, Gyeonggi Province, were filled with messages commemorating the late founder Chung Ju-yung.

On the 20th, the HD Hyundai headquarters located in Pangyo, Gyeonggi Province, was filled with an atmosphere of mourning for the late Chairman Chung Ju-yung. Photo by Lee Hyunju

These were messages sent directly by HD Hyundai executives and employees. To mark the 25th anniversary of Honorary Chairman Chung Ju-yung's passing, HD Hyundai set up a space in the Cheongwoon Hall on the 5th floor of the headquarters, where messages submitted via an online memorial page could be viewed together on a screen. According to HD Hyundai, hundreds of messages were received and all were shared through the screen.

Founder Chung Ju-yung was the founder of the Hyundai Group and a first-generation entrepreneur in Korea. Despite challenging circumstances, he established Hyundai Motor Industrial Company in 1946, Hyundai Engineering & Construction in 1950, and Hyundai Heavy Industries in 1973. He also contributed to society by founding the Asan Foundation.

'The perseverance that created miracles from barren land. Even after 25 years, it remains a steadfast compass for our executives and employees,' 'We will long remember your courage and determination,'—the screen installed that day prominently displayed messages that reflected on the founder's legacy.

Memorial space set up at the HD Hyundai headquarters located in Pangyo, Gyeonggi Province on the 20th. HD Hyundai

That day’s lunch was prepared with a menu reflecting the founder's humble lifestyle. Inspired by the fact that his hometown was in Gangwon-do, the menu included "Gangwon-do Gamjabap" (potato rice from Gangwon Province), "Clear Yangji Seolleongtang" (beef brisket soup), symbolizing field-oriented leadership, and "Gangneung Mulmakguksu" (cold buckwheat noodles in broth from Gangneung), a dish the founder enjoyed during his life.

After lunch, groups of employees gathered in front of the bust of founder Chung Ju-yung to lay flowers and pay silent tribute. On that day, the area in front of the bust was filled with white chrysanthemums, each placed there one by one.

The 'Gangwondo Gamjabap' menu symbolizing the original intention of the late Chairman Chung Ju-yung. HD Hyundai

Next to the memorial hall, a digital office re-creating the late founder's office using LED screens, as well as an exhibition space for his famous sayings, were set up. It looked as if the actual office of the founder, which has been recreated at the Ulsan Asan Memorial Exhibition Hall, had been moved there in its entirety. Employees marveled at the display, saying, "It really feels like these are the items he actually used."

HD Hyundai Chairman Chung Ki-sun stated during the memorial ceremony held that morning, "Although 25 years have passed, the founder's life and spirit still remain deeply within us," adding, "The footprints of making what once seemed impossible a reality have become the driving force that allows HD Hyundai to exist."

This content was produced with the assistance of AI translation services.