Illoom Launches 'Motion' Campaign with Actors Byun Woo-seok and Choi Dae-hoon

New Campaign Unveiled in Collaboration with Dolgorae Yukwaedan

Illoom, the home furniture brand under the Fursys Group, announced on March 20 that it will launch the 'Motion (MOTION) - There Was a Problem' campaign with brand model Byun Woo-seok.

Illoom defines motion furniture as a solution for 'comfort' and 'convenience,' moving in sync with the user's body and daily rhythm. The brand message for this campaign is, "The small discomforts you experience in everyday life are the starting point of Illoom's utmost care."

The campaign video, 'Motion (MOTION) - There Was a Problem,' was produced in collaboration with Dolgorae Yukwaedan. The video features actor Byun Woo-seok visiting a doctor's office and sharing his story. Actor Choi Dae-hoon, who showcased a broad acting spectrum in the drama 'When Life Gives You Tangerines,' appears as the doctor.

Ilroom announced on the 20th that it will launch the 'MOTION Had a Problem' campaign with brand model Byun Woo-seok. Ilroom

The video humorously depicts small daily inconveniences through three episodes: burnout while preparing for employment, the commuting struggles of a newcomer to the workforce, and a reunion with a first love. Through these stories, the brand message is delivered, and Illoom's motion furniture products such as the 'Basel Motion Bed,' 'Nute Motion Desk,' and 'Up Motion Table' are naturally featured, highlighting their value.

Starting with a teaser video released on March 17, Illoom will sequentially unveil the main campaign video and episode clips. Through digital channels such as YouTube, Instagram, and OTT platforms, as well as TV and outdoor advertising, Illoom will run a large-scale integrated media campaign until May 24. Offline stores will also offer programs where customers can directly experience Illoom's motion products, presenting an IMC (Integrated Marketing Communication) campaign that spans both online and offline.

An Illoom brand representative stated, "We aim to establish ourselves as a brand that carefully addresses even the smallest discomforts in customers' daily lives by offering motion solutions that go beyond beds to include desks and tables, covering every aspect of the living space."

This content was produced with the assistance of AI translation services.