VT Achieves 437.2 Billion Won in Revenue Last Year... "Continued External Growth Driven by Global Expansion"

VT Cosmetics, a comprehensive beauty company (hereafter referred to as "VT"), continued its solid external growth last year, driven by global market expansion.

On March 19, VT announced through a regulatory filing that its consolidated revenue for 2025 reached 437.2 billion won, with operating profit at 82.9 billion won. Fourth-quarter revenue was recorded at 115 billion won.

The company also achieved meaningful results on a separate basis. VT's separate revenue for the fourth quarter of 2025 was 101 billion won, surpassing 100 billion won in quarterly revenue for the first time since its founding. Annual separate revenue reached 381.1 billion won, marking a 19.3% increase compared to the previous year.

The company stated that, although operating profit slightly decreased due to increased marketing expenses for global market expansion since the third quarter of last year, this was the result of strategic investments aimed at mid- to long-term growth.

In fact, VT has strengthened hands-on offline marketing to expand touchpoints with global consumers. In October 2025, the company successfully operated a "Skin Pharmacy" pop-up store in New York, USA. Building on this, VT launched a new PDRN line at Ulta Beauty, the largest beauty distribution channel in North America. As a result, revenue from the U.S. market grew by 326% year-on-year.

VT also carried out marketing activities to enhance brand awareness. About nine years after signing a contract with BTS in 2017, the company concluded an "All Day Project" and model contract, and expanded brand touchpoints with domestic consumers through events such as a Seongsu pop-up event.

VT is pursuing "active performance skincare," aiming for skin to reach a "runner's high" under its differentiated "Skin Fitness" concept. By spreading the value of its brand as "cosmetics that truly work," the company is building growth momentum.

A VT representative stated, "Since the third quarter of last year, we have been making strategic marketing investments to establish our brand concept and spread its value," adding, "In particular, based on strong growth in the U.S. and Russia/CIS markets, we expect growth opportunities to expand in new regions such as Europe and the Middle East." The representative continued, "In the mid- to long-term, we will establish a stable growth foundation and continuously enhance our brand value in the global market."

This content was produced with the assistance of AI translation services.