Boosting Local Spending and Economic Vitality

View of Metasequoia Road in Damyang, Jeonnam. Provided by Damyang County, Jeonnam

View of Metasequoia Road in Damyang, Jeonnam. Provided by Damyang County, Jeonnam

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Damyang County in Jeonnam announced on March 19 that it will officially begin a new system on March 21, under which visitors to the county's signature tourist attraction, Metasequoia Road, will receive a full refund of their entrance fee in the form of Damyang Love Gift Certificates.


This initiative was introduced to naturally encourage tourists to spend within the local commercial district, thereby revitalizing the local economy. When visitors purchase admission tickets to Metasequoia Road, they will immediately receive the equivalent amount in Damyang Love Gift Certificates, which can be freely used at affiliated stores throughout the county.


Prior to the official launch, Damyang County conducted a pilot program from February 1 to March 20, distributing "temporary refund coupons" for about two months. During this period, the county identified operational issues and made improvements. Starting March 21, the entire admission fee—2,000 won for adults and 1,000 won for children—will be fully refunded as official Damyang Love Gift Certificates.


However, the temporary refund coupons distributed during the pilot period cannot be exchanged for official gift certificates. These coupons must be used by April 30 at stores in the Metaland area and along Jungang-ro in Damyang-eup. Collected temporary coupons from merchants can be submitted to the Tourism Division of Damyang County Office for a refund application until June 30.



A Damyang County official stated, "We hope this initiative will help establish a tourism model in which visitors to Metasequoia Road spend time and shop at local businesses," adding, "We will continue to pursue various policies that foster mutual growth between the tourism industry and local small businesses."


This content was produced with the assistance of AI translation services.

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