"Stay Longer in Jeju"... Jeju Tourism Association Showcases Four-Season Attractions at My Country Travel Expo

Spring Flower Hotspots, Activities, and Tamnao Events
Incentives for Group Tours and Support for Jeju Sea Route Travel Introduced

Jeju Special Self-Governing Province and the Jeju Tourism Association announced on March 19 that they will participate in the '2026 My Country Travel Expo', which will be held at COEX Magok in Seoul from March 19 to 22, and will operate the Jeju Tourism Promotion Center during the event.

Jeju Tourism Promotion Center at the My Country Travel Fair. Photo by Jeju Tourism Association

The Jeju Tourism Association has designed the promotion booth under the campaign theme of '2026 The-Jeju Four Seasons Year of Visit', with the concept 'Stay Longer in Jeju, Every Season Is Content'. At this booth, a large LED screen will showcase Jeju’s tourism charms throughout the four seasons, and interactive programs such as the Jeju Pony Keyring experience will be offered to attract visitors’ interest. In addition, a variety of tourism content will be presented, including Jeju’s spring flower hotspots and nature-based activity experiences.

This expo will also focus on promoting incentive policies to attract tourists to Jeju and stimulate the local economy. The association plans to inform visitors about a program providing the local currency 'Tamna Jeon' worth 30,000 won per person to groups of 15 or more tourists visiting Jeju, specifically targeting alumni associations, club members, hobby groups, and sports teams.

The policy to promote Jeju sea route travel will also be introduced. The plan is to disperse demand from air travel to ferry-based travel by supporting travelers with pets and outdoor travelers, and to encourage longer stays on Jeju.

Promotional image for the Jeju International Tourism Marathon. Photo by Jeju Tourist Association

Promotional activities for the Jeju International Tourism Marathon Festival, scheduled for June 7, will also be held. Celebrating its 30th anniversary this year, the event will feature two starting locations: the 10 km course will be held around Seongsan Ilchulbong, while the full and half marathon courses will take place along the Gujwa Sumbi Coastal Road.

An event for visitors to sign up for membership on the Jeju public travel platform ‘Tamnao’ will also be held. Participants will be offered prizes, including Jeju tourism souvenirs and free admission tickets to local tourist attractions.

Kang Donghun, President of the Jeju Tourism Association, said, "Jeju is a year-round tourist destination that is gaining recognition as a ‘running mecca,’ with various flowers blooming each season, and a diverse range of courses such as oreum (volcanic cones), forest trails, and coastal roads. We will continue marketing efforts targeting potential visitors by participating in expos in the Seoul metropolitan area and conducting roadshow promotions in major cities in the Yeongnam and Honam regions, to further expand the number of tourists staying on Jeju."

This content was produced with the assistance of AI translation services.