JURA Opens New Store at Lotte Department Store Busan Main Branch

First Major Department Store Launch in Korea in Four Years
Targeting Premium Home Cafe Enthusiasts in Busan, the “Coffee Mecca”

Swiss high-end fully automatic coffee machine brand JURA announced on March 19 that it opened a new store at Lotte Department Store Busan Main Branch on March 17, accelerating its efforts to target the premium home cafe market in the Busan and Gyeongnam regions. Notably, this store marks JURA’s first new location at a major department store in Korea in four years, making the occasion especially significant.

Busan has adopted the official slogan “Coffee City,” reflecting a deeply rooted specialty coffee culture. The city is home to Momos Coffee, a specialty coffee brand ranked 22nd among the world’s top 100 cafes, demonstrating Busan consumers’ sophisticated coffee taste. JURA believes that Busan’s discerning coffee culture will translate directly into demand for premium home cafe products, and aims to offer its unique premium home cafe experience—enabling barista-quality coffee at the touch of a button—through this new opening.

JURA coffee machines feature differentiated technologies such as the 'Pulse Extraction Process (P.E.P®)' to maximize the original aroma and flavor of coffee beans, and the 'Product Recognizing Grinder (P.R.G.)' that automatically adjusts the grind according to the menu selection. These technologies deliver coffee with golden crema and a rich body. In particular, the JURA Z10 coffee machine can extract cold brew in just one minute—a process that previously took more than six hours—demonstrating JURA’s innovative technological capabilities.

To celebrate the new opening, a variety of events have been prepared. On March 21 and 22, JURA baristas will hold demonstration events. Visitors can sample signature JURA menu items and experience the machine’s precise extraction technology firsthand, from the beans to the final cup.

Additionally, until April 12, JURA is holding an opening promotion for its entire lineup of home-use fully automatic coffee machines. Key models, including the best-selling S8 as well as the E8 and E4, are being offered at discounts of up to 25% off regular prices.

A JURA representative stated, "Busan is a city with a deep understanding of specialty coffee and an exceptional demand for excellent coffee. With the launch at Lotte Department Store Busan Main Branch, we plan to strengthen our connection with customers so that they can experience JURA’s precise coffee extraction technology in their everyday lives."

This content was produced with the assistance of AI translation services.