Lotte Card Launches 'Trust Management Consumer Committee'

Lotte Card announced on March 19, 2026, that it has established the 'Trust Management Consumer Committee' and held an inauguration ceremony as part of its efforts to focus on financial consumer-oriented management and restore customer trust.

Members of the Lotte Card Trust Management Consumer Committee are taking a commemorative photo at the launch ceremony of the 'Trust Management Consumer Committee' held at Lotte Card headquarters in Jongno-gu, Seoul on the 18th. Lotte Card

The launch event took place the previous day at Lotte Card's headquarters in Jongno-gu, Seoul, with Kim Sunhee, the Chief Customer Officer (CCO) responsible for financial consumer protection, and 14 newly appointed consumer committee members in attendance.

Lotte Card established the new consumer committee by expanding and reorganizing its 'Customer Panel,' a customer participation system that has been in operation since 2014. The Consumer Committee is subdivided into the Trust Recovery Council, Inclusive Finance Council, and Mutual Growth Finance Council, and will be operated flexibly according to each council's purpose and the expertise of its members. This year, the committee will focus on activities to protect financial consumers, such as inspecting dark patterns, improving services for financially vulnerable groups, and monitoring products from the perspective of financial consumers, in line with the nature of each council.

The committee consists of a total of 15 members. To ensure a diverse range of customer opinions is gathered, members were evenly selected from each age group, from their 20s to their 60s. Notably, two members are visually impaired, with the aim of reducing inconveniences and improving accessibility for financially vulnerable groups in using financial services.

Last year's 12th Customer Panel identified 56 improvements to enhance the accessibility and convenience of frequently used services, such as the app's main screen, product application process, and automatic payment.

A Lotte Card representative stated, "We launched the Consumer Committee by expanding the role of the existing Customer Panel to create finance for consumers together with our customers," and added, "We will continue to actively listen to diverse customer feedback to enhance trust and satisfaction in the future."

This content was produced with the assistance of AI translation services.