Hyundai Marine & Fire Insurance Delivers 'Trust and Safety' Message for BTS Concert: "Trust Within Me, Trust Beside Me"
English Message for ARMY,
Purple-Themed Background for BTS Fans
Hyundai Marine & Fire Insurance announced on March 18 that it has unveiled a large campaign message on the front of its Gwanghwamun headquarters, ahead of BTS's upcoming concert in Gwanghwamun on March 21. The message combines lyrics from BTS songs with the core values of the insurance business: "Trust and Safety."
On the 18th, foreign visitors are taking photos against the backdrop of the 'Trust and Safety' message quoting lyrics from BTS songs on the exterior wall of the Hyundai Marine & Fire Insurance headquarters in Jongno-gu, Seoul. Hyundai Marine & Fire Insurance
View original imageAs a leading insurance company located in Gwanghwamun Square, Hyundai Marine & Fire Insurance explained that it posted this message in hopes that the concert, which is expected to become a global festival beyond Korea, will conclude safely and with dignity.
The large banner displayed on the front of the Hyundai Marine & Fire Insurance building features a line from BTS's hit song "Not Today": "Trust within me, trust beside me," along with the phrase, "Please protect each other's safety."
Reflecting the spirit of the song, which emphasizes trust and solidarity, the message encourages people to prevent safety accidents by trusting and caring for one another in crowded spaces.
To welcome fans from around the world, the message is presented in English alongside Korean, and the color purple, which is familiar to BTS fans, was used to add a friendly and thoughtful touch.
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A Hyundai Marine & Fire Insurance representative said, "We hope this concert in Gwanghwamun will serve as an opportunity to showcase the maturity and safety of Korea's fandom culture to the world. We also hope that the values of 'heart' that Hyundai Marine & Fire Insurance pursues will be conveyed to everyone visiting Gwanghwamun, ensuring a safe and enjoyable festival."
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