41% Increase Compared to Last Year
Record Number of Participating Stores

Baedal Minjok has provided more than 25 billion won in discounts over two weeks through its large-scale spring season discount event, "Baemin Festa."


Woowa Brothers, the operator of Baedal Minjok, announced on the 18th that it had offered benefits totaling over 25.4 billion won to customers using Baemin Festa. The results were tallied from March 2 to March 15, and this figure represents a 41% increase compared to last year's "Baemin Food Festa."


The number of participating stores has also reached a record high among all Baemin discount events. Currently, more than 31,000 stores are participating and providing instant discounts, actively seeking to attract customers.

Baemin Offers 25 Billion Won in Discounts Through 'Baemin Festa' in Just Two Weeks View original image

The number of customers using the Baemin app has also increased. During the same period, the number of customers launching the Baemin Festa app grew by approximately 17% compared to last year's Baemin Food Festa. The number of orders placed through the event rose by more than 40%.


As a result, the order volume for partner stores has also shown an upward trend. During the first week of Baemin Festa, the average number of orders per participating store increased by about 26% compared to the fourth week of February, right before the event.



A Baemin representative said, "Baemin Festa is the first discount event to include not only the food delivery category but also quick commerce, and within just two weeks of its launch, it has achieved strong results. We will strive to ensure that customers receive even more benefits and that our partners experience greater order inflow during the remainder of the event period."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing