'Launching Custom Runtrip Packages'... PRIZM Collaborates with Inspire for 'Sunset Marathon' Promotion

Combining High-End Hotel Packages with Running Events...
Offering a Premium 'Runtrip' Experience

Exclusive Marathon Tickets and Running Kits from PRIZM...
Expanding Experiential Travel Offerings

RXC (CEO Yoo Hanik), the operator of the retail media platform PRIZM, announced on March 17 that it will launch a collaborative promotion with Inspire Entertainment Resort (hereafter "Inspire"), located in Yeongjongdo, Incheon, for the "2026 Sunset Marathon." This promotion is a travel package that combines participation in a running event with a premium resort stay and will be available for a limited time of only one week until March 24.

The Sunset Marathon will be held on April 11 in the area surrounding Songsan Park at Seaside Park, Yeongjongdo, Incheon. Participants can choose from 3km, 10km, or half marathon courses, running against the backdrop of the sunset and sea views. The event drew significant attention, with all courses selling out just one day after registration opened. It is recognized as a leading running event that attracts runners from across the country.

This PRIZM promotion is designed around the "Runtrip (Run+Trip)" concept, combining a stay at Inspire with the marathon experience. PRIZM is offering packages centered on Inspire Forest Deluxe Room one-night and two-night stays, which include the benefits of participating in the Sunset Marathon. Customers who purchase the PRIZM package will receive a Sunset Marathon entry ticket, a four-piece Runfolk running kit, access to an exclusive baggage storage area, and a commemorative gift booth—offering unique privileges available only to PRIZM customers. Additionally, half marathon participants will enjoy the same pricing benefits as those running the 10km course, further differentiating the package for PRIZM customers.

As the "Runtrip" trend, which combines travel with running as a hobby, continues to grow, demand for experiential travel products that allow customers to enjoy both running events and travel is also rapidly increasing. PRIZM is expanding its offerings from premium hotel and resort accommodations to experiential products that reflect customers’ tastes and lifestyles. This Inspire Sunset Marathon promotion has also been planned as a new travel content package that combines premium relaxation with activity experiences, allowing customers to enjoy both travel and their hobbies at the same time.

PRIZM has consistently achieved strong results through differentiated content planning in the premium hotel and travel sectors. In the "The Siena Promotion" held in February, the total transaction amount reached 11 billion won, while the "Grand Hyatt Seoul" live promotion in December last year achieved 6 billion won in sales in just one hour. In addition, PRIZM has reinforced its position in the premium travel market by recording tens of billions of won in transaction volume through various high-end travel product promotions such as Dubai premium trips and The Shilla Seoul Hotel.

Yoo Hanik, CEO of RXC, the operator of PRIZM, stated, "This 2026 Sunset Marathon and Inspire Resort stay package offers a special experience by combining the relaxation of a premium resort with the excitement of a running event," adding, "We will continue to introduce a range of experiential travel products that reflect customers’ tastes and lifestyles, leveraging PRIZM’s unique content planning capabilities and digital media expertise."

This content was produced with the assistance of AI translation services.