Bungaejangter: "Luxury Goods Now Seen as Liquid Assets"

2025 K-Luxury Secondhand Report Released

Bungaejangter announced on March 17 that it has released the "2025 K-Luxury Secondhand Report," which analyzes transaction data for the entire year of 2025.

According to the report, the domestic secondhand luxury goods market has evolved into a "value circulation ecosystem," where real value is exchanged. It analyzes that consumers now perceive luxury goods as liquid assets that can be converted into cash at any time.

The report particularly highlighted the speed at which luxury items can be converted into cash in the secondhand market. Analyzing the time between product listing and sale, it noted that the "Bvlgari B.Zero1 White Gold Necklace" was sold in just 53.39 seconds, setting the all-time record for the fastest transaction.

Bungaejangter announced on the 17th that it has released the '2025 K-Luxury Secondhand Report,' which analyzes trading data from the entire year of 2025. Bungaejangter

High-value transactions were also active. The most expensive item sold was a "Rolex GMT-Master II," which was purchased for 51.5 million won. The jewelry category is emerging as a core asset group with strong value retention, driven by rising raw material prices for gold and rare gemstones, and the report states that transaction volume in this category surged by 381% compared to the previous year.

In terms of brand preference, Chanel ranked first, followed by Louis Vuitton and Prada. According to the report, Louis Vuitton is perceived as a "safe asset type" brand for luxury beginners, thanks to its overwhelming recognition and high liquidity.

Overseas transactions are also on the rise. Analysis of Bungaejangter's overseas transaction data shows that 51.7% of total export value was concentrated in North America. In the U.S. market, high-priced items such as the "Louis Vuitton Mirror Monogram Trunk," valued at around 6.5 million won, and the "Visvim Shirt Jacket," priced in the 5 million won range, were actively traded, indicating that Korea is serving as a key gateway in the global value circulation ecosystem.

A Bungaejangter representative stated, "Luxury recommerce is no longer just an alternative consumption method, but a strategic asset management approach for a smart generation seeking to maximize product value," adding, "Going forward, Bungaejangter will continue to set new standards for the recommerce ecosystem, where the value of products circulates seamlessly across borders through a trusted infrastructure."

This content was produced with the assistance of AI translation services.