Traditional Goods to Be Featured at Gwanghwamun K-pop Concert... National Heritage Promotion Agency Special Exhibition

Pop-Up Zones Open Both Online and Offline Starting March 18

New Products Released, Including "Seosusang Keyring"

The National Heritage Promotion Agency announced on March 17 that it will hold a special exhibition of traditional cultural products from March 18 to April 24, in connection with the BTS comeback live performance "ARIRANG" and other related events scheduled for March 21 at Gwanghwamun Square.

Pop-up zones themed around "ARIRANG" will be set up at offline locations such as Gyeongbokgung Palace and the National Palace Museum of Korea. Visitors can explore traditional cultural products like the "Seosusang Clicker Keyring," modeled after the animal statue Seosusang at Gwanghwamun Woldae, and the "ARIRANG Handkerchief." They can also take photos at the linked photo zones.

The same selection of products will be featured in an online event at the "K-Heritage Store" shopping mall. Purchasers will have a chance to receive gifts through a lottery or other promotions.

Jinara, Director of the Craft Industry Promotion Department at the National Heritage Promotion Agency, stated, "We hope that domestic and international visitors attending the K-pop performance will have a natural opportunity to experience our traditional products."

This content was produced with the assistance of AI translation services.