Emart24 Opens K-Food Specialty Store in Myeongdong, Showcasing 170 Types of Ramen

K-Food Lab Myeongdong Branch Opens Targeting Foreign Tourists
Experience K-Beauty, K-Pop, and More K-Content All in One Place

Emart24 announced on March 16 that it will open a specialized store, "K-Food Lab Myeongdong Branch," on March 18 in the Myeongdong district of Seoul, a popular destination for foreign tourists, where visitors can experience K-food, beauty, K-pop, and more all in one space.

The new two-story store, with a total area of 129 square meters (about 39 pyeong), is distinguished by its focus on strengthening the K-culture experience. In particular, the ramen-specialized floor called the "Ramen Archive" on the second floor is the highlight. The "Ramen Archive Wall," which utilizes an entire wall, features a 2.8-meter high display shelf showcasing about 170 varieties of ramen. Products from six major domestic ramen manufacturers are featured, along with regional specialty ramen from places like Gunsan and Jeju, as well as imported ramen from Japan and Indonesia.

Emart24 K-Food Lab Myeongdong Branch. Provided by Emart24

On this ramen-specialized floor, foreign visitors can experience Korean ramen culture through dining tables and detailed zoning. A K-Food Zone has also been created, offering not only kimchi but also a variety of street foods such as gimbap and tteokbokki that pair well with ramen.

In consideration of foreign customers who may not be accustomed to spicy flavors, the level of spiciness is divided into four stages, each color-coded and indicated on individual product information cards in four languages (Korean, English, Chinese, and Japanese).

On the first floor, visitors can enjoy both the traditional convenience store functions and K-content experiences. A "pop-up zone" featuring beauty brands and character goods has been set up to the right of the main entrance. In the beauty category, products from the color cosmetics brand "2aN," which is popular among women in their teens and twenties both in Korea and abroad, are on display.

At the K-Culture Zone, where visitors can browse K-pop idol merchandise, 27 different K-pop goods are available for sale, including popular idol character dolls, albums, and official light sticks.

In addition, a special gift set containing 11 food items favored by foreigners is being offered, and a platform providing currency exchange and payment services has also been introduced.

Ho-seung Yang, Executive Vice President and MD (Merchandising Director) at Emart24, said, "We hope the K-Food Lab Myeongdong Branch will become a new shopping hotspot for foreign customers, leveraging its advantageous location, unique scenery, and a variety of attractions."

This content was produced with the assistance of AI translation services.